It's one part graphic simplicity, one part crowd-sourcing and one part football. It's the newly rebranded identity of the Wolverhampton Wanderers football club. The Championship club unveiled its new branding, complete with a makeover for the 123-year-old Molineux Stadium.

The Raw-designed branding features bold, simple designs that highlights fan input, quotations about the club and a new retail store and museum in the Stan Cullis Stand. The graphics debuted at the 27 October home game.

Jez Moxey, Wolverhampton CEO, says, “Raw completely shared our vision and passion for bringing our Stadium to life - giving it a sense of place and properly reflecting what the club means to supporters. This enthusiasm was reflected in the time they invested researching the club, particularly spending hours speaking to fans, customers and club staff. This resulted in superb creative, which has captured how special it is to be a part of this great club.”

Raw was appointed to give Molineux a refresh but, following a brand review, pursued a complete overhaul of the football club’s branding in order to unify its marketing and identity and establish firm brand guidelines. The agency interviewed fans via social media and interviewed executives and employees to gain a perspective on the club ahead of the rebranding.

Communicate is calling for entries for the Transform Awards for excellence in rebranding. For more information, click here.