ROYAL MAIL WINS KULU VALLEY COMMUNITY CHOICE AWARD
Communicate magazine and Kulu Valley are announcing the winner of the Kulu Valley Community Choice Award: Royal Mail’s ‘A Great Year for Britain’. The award was launched as part of last month’s Digital Impact Awards and was voted on by over 800 viewers.
The Royal Mail Kulu presentation documents the social media success of Royal Mail’s campaign during the Olympics to promote its 63 gold medal stamps. The Blonde-designed entry focuses on the expansion of Royal Mail’s Twitter account throughout the Olympic period. Other entrants include The Rabbit Agency’s work on bmibaby’s Instagram-based marketing campaign.
Royal Mail secured 583 votes and a 73% lead to take home the community-voted award.
Kulu presentations are interactive visual messages that allows for the streamlined presentation of digital information and media in one accessible product. Kulu presentations can be designed for virtually any audience and can be designed entirely through the Kulu platform. Kulu Valley was a sponsor of the Digital Impact Awards, which celebrate excellence in digital stakeholder communications.
At the 16 October awards, Royal Mail Group took home a silver award for best digital employee communication and best use of digital in the public sector. To read more about the Digital Impact Awards click here.