Last night’s PRCA Awards celebrated the best in PR at a widely-attended event at the London Hilton. The annual awards honour both in-house teams and the work of consultancies in a variety of categories.

Awards are bestowed upon in-house teams and consultancies for different sectors as well as for types of communications. Over 100 shortlisted entrants competed for 32 categories of awards. Even Boris Johnson had his day in the sun, as he was awarded the Personality of the Year honour.

Consultancies of the year were Third City, Cirkle and GolinHarris and the in-house teams at the Derbyshire County Council and John Lewis took home the in-house honours. Campaign of the year went to Ogilvy PR’s ‘The Gnome Experiment‘ – Ogilvy won a leading five awards in total – and the R3 payday loans campaign.

Francis Ingham, PRCA director-general, says, “The quality of the award entries gets better every year, and what we saw last night was a testament to our industry’s remarkable ability to bring the most creative, innovative and progressive people and ideas together. I would like to thank everyone who worked so hard to make the Awards happen – our sponsors, our judges, our entrants, and the PRCA team. We have set a very high bar for ourselves to reach in 2013, which I am sure we will surpass”.

The awards were judged by over 100 industry experts, practitioners and journalists.

The full list of winners is as follows:

HEALTH AND WELLBEING AWARD

R3 Payday Loans Campaign
R3, The Insolvency Practitioner’s Trade Body

Love Economy
BRANDS2LIFE

sponsored by Kantar
CORPORATE, FINANCIAL AND INVESTOR RELATIONS AWARD

Happy to Bed 
IKEA and CAKE
sponsored by Hollis PR

DIGITAL AND NEW MEDIA AWARD

Health Visiting May Surprise You…
NHS SOUTH OF ENGLAND

R UV UGLY? For Cancer Research UK
UNITY

“W” For Winner – It’s Your Word Against Ours!
OGILVY PUBLIC RELATIONS LONDON

BROADCAST AWARD
Sponsored by Production Intelligence

The Long Wait – John Lewis Christmas Ad 2011
JOHN LEWIS

James Ellington ‘Running on Empty’ 
THIRD CITY

sponsored by 72 Point
MEDIA RELATIONS AWARD

Woodland Trust Jubilee Woods Campaign
THE WOODLAND TRUST

Chubb Fire & Security – Think Customer 
GRAVITY LONDON

INTERNAL COMMUNICATIONS AWARD


Thomson 787 Dreamliner Launch 2012
THOMSON

PUBLIC AFFAIRS AWARD

The Anchor Way
ANCHOR

“Think Doppler” 
HANOVER

PUBLIC SECTOR, VALUE FOR MONEY AWARD

Holidays At Home Are Great
VISITENGLAND

A Remarkable Launch: Nikon Big Hand
BRANDS2LIFE

sponsored by the Communication Directors’ Forum
CONSUMER AWARD

TIGA’s Campaign for Games Tax Relief
TIGA, THE INDEPENDENT GAMES DEVELOPERS ASSOCIATION

The Gift of Life 
CONSOLIDATED PR

OGILVY PUBLIC RELATIONS LONDON and OGILVY ONE

BUSINESS TO BUSINESS AWARD

Don’t Wait Until You’re Certain
NSPCC

National Trust: Gnashional Trust
MISCHIEF

sponsored by Meltwater Group
NOT-FOR-PROFIT AWARD

Right Thing, Right Bin
STOCKPORT METROPOLITAN COUNCIL

The Gnome Experiment

Epson: Engineered for Business
EPSON EUROPE B.V

Jordans 10% Challenge 
WILD CARD PUBLIC RELATIONS LTD

CORPORATE SOCIAL RESPONSIBILITY AWARD
sponsored by Edelman

TECHNOLOGY AWARD

The Launch of Shwopping
MARKS & SPENCER and UNITY

Rebuilding Trust on a Global Stage 
LINSTOCK COMMUNICATIONS

CRISIS AND ISSUES MANAGEMENT AWARD

The Gnome Experiment
OGILVY PUBLIC RELATIONS LONDON and OGYLVYONE

American Express: Room For Thought
FEVER PR for AMERICAN EXPRESS

sponsored by Firstpointprint
INTERNATIONAL CAMPAIGN AWARD

Managing the PIP Implants Crisis
B.A.A.P.S and WAVELENGTH MARKETING COMMUNICATIONS

Winter Driving Campaign
IAM (Institute of Advanced Motorists)

honestjohn.co.uk MOT Files
MIDAS PRAUTOMOTIVE AWARD
sponsored by MIPAA

SHINE COMMUNICATIONS

sponsored by Precise
EVALUATION AWARD

SPECIALIST CONSULTANCY OF THE YEAR AWARD

Stannah
BELL POTTINGER BUSINESS & BRANDBEST CLIENT AWARD
sponsored by Meltwater Group



ROCKET COMMUNICATIONS

YOUNG COMMUNICATOR OF THE YEAR AWARD
sponsored by Amber Group 

WEBER SHANDWICK

INTERNATIONAL CONSULTANCY OF THE YEAR AWARD

AURORA 
NEIL CRUMP and CLAIRE ELDRIDGE

AGENCY HEADS OF THE YEAR AWARD
sponsored by markettiers4dc

DEBENHAMS
ED WATSON
IN-HOUSE PROFESSIONAL OF THE YEAR AWARD
sponsored by Weber Shandwick


spottydog communications
RACHEL ROBERTS

FREELANCER OF THE YEAR AWARD

OGILVY PUBLIC RELATIONS LONDON
BLAIR METCALFE

The Gnome Experiment
OGILVY PUBLIC RELATIONS LONDON and OGILVYONE

CAMPAIGN OF THE YEAR AWARD
sponsored by National Apprenticeship Scheme

MAYOR OF LONDON
BORIS JOHNSON

PERSONALITY OF THE YEAR AWARD
sponsored by RealWire

GOLINHARRIS 

LARGE CONSULTANCY OF THE YEAR AWARD
sponsored by Meltwater Group

CIRKLE

MEDIUM CONSULTANCY OF THE YEAR AWARD
sponsored by Meltwater Group

THIRD CITY

SMALL CONSULTANCY OF THE YEAR AWARD
sponsored by Meltwater Group

JOHN LEWIS COMMUNICATIONS TEAM

IN-HOUSE TEAM OF THE YEAR AWARD: PRIVATE SECTOR AND CHARITIES
sponsored by Precise

 
DERBYSHIRE COUNTY COUNCIL
IN-HOUSE TEAM OF THE YEAR AWARD: PUBLIC SECTOR
sponsored by Precise


R3 Payday Loans Campaign
R3, the insolvency practitioner’s trade body