Domain names have a new home as the company owning six domain name providers has consolidated its corporate brands under one umbrella.

Group NBT has rebranded its entire operation to NetNames and has undergone a rebrand to continue building its international presence in online brand protection services.

Gary McIlraith, CEO of NetNames, comments on the rebrand, “NetNames has always been the leading brand within the group and this change ensures that our corporate divisions are combined under a single recognisable unit. NetNames is now our main corporate-facing brand in all of the territories and markets we serve. The roll-out of the NetNames brand globally makes us confident that customers will benefit from uniting under a single proposition and enables us to ensure that we continue providing the best possible service.”

NetNames specialises in both domain services and brand protection. In 2002, it developed the online portfolio for Aviva’s legacy brand assets and 6,000 domain names. NetNames also works to inhibit cybercriminals. NetNames protects the online assets of mid to large size corporations around the world. The rebrand features a new website and revamped logo.