MONDAY 18 FEB 2013 10:24 AM


For an organisation called the British Standards Institute (BSI), the standards for a rebrand were understandably high. London-based branding agency SomeOne was enlisted to turn characteristically complex, dry communications into a brand that was clearer and more interesting.

To do so, SomeOne created a space in which BSI could explain the benefits of its services and help it stand out from the competition. The rebrand wound up encompassing both digital and physical communications. SomeOne developed advertising materials, merchandise, internal and external comms and signage based on the redeveloped branding.

“The new positioning and branding has been carefully and effectively delivered in all media, across 58 offices in 150 countries. Allowing for cultural and local relevance whilst maintaining the consistency and coherence you would expect from a brand that specializes in global excellence and the benchmark of standards,” Gary Holt, co-founder of SomeOne, says.

In addition to a new website and mobile app, the rebrand includes a redeveloped ‘kitemark’ to allow businesses endorsed by BSI to display their accredidation.

The BSI rebrand helps to update a century-old company for better communications in the digital age. SomeOne works on brand strategy and design in a number of different sectors.