MONDAY 18 FEB 2013 2:11 PM

AUDIO MADE VISUAL

Sound the trumpets, acoustic consultants Sharps Redmore have rebranded!

The new corporate identity, website and communications literature of the consulting firm now features an audiograph and a fresh visual identity. Design consultancy Silk Pearce has given the acoustics company a bold new look allowing it to integrate all its communications materials. Alongside the logo, which features the audiograph and wordmark, a series of electronic templates have been developed to be applied to in-house communications materials.

“Sharps Redmore has had a new management team and business owners in the last few years but felt that its marketing materials had not kept pace. Their new visual identity has been specifically designed to present a striking, more confident look and works equally well in print as well as online,” Andrea Gosling, designer at Silk Pearce, says.

The digitised audiograph logo takes the place of an antiquated and gradient-friendly soundwave that was first developed in 1990. The new branding will provide a consistency to its communications that the business was lacking and leaves room for evolution as the Sharps Redmore business expands.