CIPR EXCELLENCE AWARDS SHORTLIST UNVEILED
One hundred and sixty of the UK’s best consultancies, in-house communications teams and individual communicators will be waiting on the edges of their seats at June’s CIPR Excellence Awards.
The shortlist for the 29th annual awards has extracted the most distinguished of the more than 700 entries received. Over 900 guests are expected at the London Hilton on Park Lane on 3 June to see which of the 160 shortlisted entries will take home one of only 28 gold awards.
“The judges have been hugely impressed by the high standard of entries, so congratulations to all of those who have made the shortlist in such a hotly contested year,” Jane Wilson, CEO of the CIPR, says. “My thanks go to all those who entered and I wish all of our shortlisted entrants the best of luck for the next round.”
In keeping with the trend in communications awards this year, a number of entries feature work done during the Olympics. The best sporting campaign, for one, will be a hotly contested category stacked with the work of Olympic sponsors and partners.
The awards, split into categories by type of campaign and by sector, also include awards for individuals and communications teams.
Entries are shortlisted by 50 senior members of the CIPR who form the initial panel of judges. During the second round of judging, an additional 30 join the panel and interview each shortlisted entrant before coming to a decision.
The full shortlist is as follows:
Corporate and Business Communications
Bondy Consulting: 'The Future of Freemasonry' campaign
McDonald's/Blue Rubicon: This Is What Makes McDonald's
Ogilvy Public Relations/London: The Gnome Experiment
Sage UK&I and Marlin PR: Nation of Preneurs
Tata Consultancy Services: From Indian "Top 10" to Global "Big 4"
T-Mobile/M&C Saatchi PR: Smarter Farming
2. Financial and Investor Relations Campaign
Cubitt Consulting : Eastern Promise: A rare AIM success story for 2012
Direct Line Group : The Direct Line Group IPO
3. Internal Communications Campaign
Coca-Cola Hellenic : Health & Safety Campaign on Slips, Trips & Falls
Docklands Light Railway (DLR) : London 2012 Project
Financial Times: FT Digital Learning Week
Glasgow Housing Association: Think Yes
HSBC : HSBC - Building a global community
NHS North West: NHS Heroes
4. Consumer Relations Campaign
iris PR: Speedo - Inspiring women to take the plunge
Kaizo: Launching Fitbit to the Brit!
O2 and Hope&Glory : Postcards On The Edge: owning summer for O2 Travel
Royal Mail Group: Gold Medal stamps and gold postboxes
Umpf : Stoves: Made in Britain
Unity: Ribena Plus Play
5. Best Sporting Campaign
brandRapport/Heinz: Beef, Tomkins & Onion
British Airways: British Airways Official Airline Partner of the London 2012 Games
Channel 4/Pitch PR : The London 2012 Paralympic Games on Channel 4
iris PR: The FA WSL 2012 - Women's football tackling the media
Lloyds Banking Group/ Four Communications: Lloyds Banking Group (Lloyds TSB and Bank of Scotland) London 2012 Partnership
Rule 5: Going Social with the Track Cycling World Cup
6. Public Sector Campaign
NHS North West: NHS Heroes Campaign
Southwark Council: Mind Your Own Business campaign
The Red Consultancy & NHS Blood and Transplant : Team Give Blood
Translink: Love Metro Saturdays
West Dunbartonshire Council: Do the Right Thing
West Midlands Police: No Deal
7. Corporate Social Responsibility Campaign
Coca-Cola HBC Croatia: Our Beautiful Sava
Flagship Consulting: Me and My Net
KPMG and Living Wage Foundation: Living Wage
McDonald's/Blue Rubicon: Farm Forward
O2 and Hope&Glory: Taking Chargers Out of the Box
Unity : The launch of Shwopping
8. Public Affairs Campaign
Guide Dogs: Dog Attacks Campaign
KPMG and Living Wage Foundation: Living Wage
R3 - The Insolvency Trade Body : "Holding Rescue to Ransom"
Royal Mail Group: Keeping politicians posted
Weber Shandwick: We believe in D&T
Westminster Advisers : True choice for children with complex needs
9. Not-For-Profit Campaign
Frank PR: Enough Food For Everyone If
NAS Scotland : Count us in: it pays to listen
St John Ambulance/GolinHarris: St John Ambulance 'Helpless' campaign
The Honest Truth Partnership: The Honest Truth
Third City : I am Stela
Unity : R UV UGLY?
10. Healthcare Campaign
British Heart Foundation: British Heart Foundation (BHF) - No Smoking Day 2012
Macmillan Cancer Support: The Age Old Excuse campaign
NHS Midlands and East: Stop the pressure
Stripe Communications and the Scottish Government : Alcohol Behaviour Change 2013
The Red Consultancy & NHS Blood and Transplant: Team Give Blood
Unity: R UV UGLY?
11. Integrated Campaign
BT: BT - Bringing us all together for London 2012
Frank PR: Cow & Gate Growing Up Milk
Kindred & the Milk Marketing Forum: The 'make mine Milk' campaign
Ogilvy Public Relations/London: The Gnome Experiment
St John Ambulance/GolinHarris: St John Ambulance 'Helpless' campaign
The Scout Association/Portland : Launch of the Scout Promise Consultation
12. Global Public Relations Campaign
Fever: HTC Urban Adventures
Man Bites Dog: Putting Prosperity On The Map: The Legatum Institute Prosperity Index
Ogilvy Public Relations/London: The Gnome Experiment
Salt : Domestos Unicef Partnership
Siemens AG : Living our Values - Proud to be Siemens: An employee campaign focused on rebuilding trust and pride
Weber Shandwick : Cool Jobs
13. Issues or Crisis Management
Action for Children: Closing a service and getting it right
Gough Bailey Wright: Protecting Drayton Manor Theme Park's brand and reputation
Perfect Relations: Navigating the World's 7th Largest Mobile Operator Through a $35 Billion Crisis
Santander UK: Minimising the impact of a downgrade
Scotia Gas Networks : Gas Supply Emergency, 2012
University Hospitals Birmingham : Malala Yousufzai - Caring for the world's most famous patient
14. Automotive Campaign
Alfa Romeo : ALFA MiTo SBK - THE UNDERTAKER
Citroen UK : Delicious by DS5
Clive Reeves Public Relations : Rolling out the EU Tyre Label for Goodyear Dunlop
Nissan Europe: Nissan DeltaWing at Le Mans
Starfish Communications and TomTom: The TomTom map paradise project
Tangerine PR : Essex Diamond RCZ
15. Low Budget Campaign
Bully-Banks Ordinary People in Business: Bully-Banks secures justice against bank mis-selling
Crunch Communications: Looking for Richard
Dynamo PR: Dynamo Writes 3Doodler into the Kickstarter Record Books
Havas PR UK: Greggs Gingerbread's Got the X-Factor
Midas Public Relations : HonestJohn.co.uk MoT Files
Third City : The Silver Goat
16. Best Technology Campaign new
Atomic, a Grayling Agency, for Skype : The Magic of Pantomime - making more from a sponsorship agreement
Dynamo PR : Dynamo Writes 3Doodler into the Kickstarter Record Books
iZettle : Plugging the lost payments gap
Ogilvy Public Relations/London: The Gnome Experiment
The EE PR Team/Nelson Bostock Group/M&C Saatchi PR: The Launch of EE - Britain's first superfast 4G network
The Red Consultancy : From nowhere to everything everywhere in three months
17. Best Use of Media Relations
Macmillan Cancer Support: World's Biggest Coffee Morning
McDonald's/Blue Rubicon : This Is What Makes McDonald's
MORE TH>N : MORE TH>N Pet Insurance
Ogilvy Public Relations/London : The Gnome Experiment
Transport for London (TfL), Olympic Delivery Authority (ODA) and M&C Saatchi PR: Get Ahead of the Games
Unity: The launch of Shwopping
18. Best Broadcast Campaign
Barclays Bank: The Customer Network Podcast
GolinHarris & St John Ambulance : St John Ambulance 'Helpless' campaign
markettiers4dc : The View from The Shard
MSL London: "We Can Rebuild Him" - Turning Bionic Vision Into A Reality
Ogilvy PR London: Pandamonium in London!
19. Best Use of Digital
Bell Pottinger Wired: Fortnum & Mason - digitising a 300 year old brand
British Red Cross: I am a crisis - integrated digital campaign
eBay: Calling all iCans - eBay Heroes Awards
Microsoft & 3 Monkeys Communications: Brandon Generator
Teesside University : Teesside University Parents Portal
Transport for London, Olympic Delivery Authority and M&C Saatchi PR : Get Ahead of the Games
20. Best Use of Social Media
Channel 4: Channel 4's Utopia - Online Influencer Campaign
Environment Agency : Using social media to save lives and protect property from flooding
Historic Royal Palaces : Tower of London: the oldest timeline on Facebook
Third City: I am Stela
Torfaen County Borough Council: In the Depot
Vital Marketing: Hobgoblin 'British Pubs Need You!'
21. Best External Publication
O2 and Blue Rubicon : The Data Dialogue
Staffordshire County Council : Your Staffordshire Magazine
The Co-operative - Midlands, The Midcounties and The Southern Societies: The Co-operative magazine
The Regenda Group: Making Housing Affordable in the 21st Century - the new Regenda Corporate Plan
Tods Murray : Firm Profile
Yellobelly Design & Marketing/Foundation East : Foundation East Annual Review
22. Best Internal Publication
British Airways: Inside Track - the daily newsletter for British Airways staff during the London 2012 Olympic and Paralympic Games
East Coast and Scarlettabbott : Coastlife
Gatwick Aiport/beetroot: Your Magazine
London Underground and beetroot : on the move (otm)
Ofgem: Energise
Royal Mail : Celebrating an Olympic achievement
23. Best Event
Edelman : Experience Halo
Frank PR : Enough Food For Everyone...If Launch Event
Kazoo on behalf of BT: BT London Live, BT House and BT Vision Stage
LDR LONDON: Pick Your Own Strawberries Pop-up
The Royal British Legion: London Poppy Day
Transport for London (TfL): Heritage Steam Train event for London Underground's (LU's) 150th Anniversary
24. Outstanding Young Communicator
Blair Metcalfe, Ogilvy Public Relations/London
Gemma Griffiths MCIPR, The Crowd &I
Jack Kelly MCIPR, National Express
Maria Shopova, Sermelo
Nicki Williams, DeVries SLAM
Richard Ecclestone, West Midlands Police
25. Outstanding Freelance Practitioner
Hilary Berg CIPR Chartered Practitioner MCIPR , Hilary Berg Consulting
Jeff Robinson , Jeff Robinson PR
Julian Christopher MCIPR, Footprint Public Relations
Kimberley Gray MCIPR , Gray Matter PR
Paul Maguire, Magnite PR
Jo Gilham, Wild Bee PR
26. Outstanding Small Consultancy
Holistic
iNHouse Communications
Propel Technology
Rochester PR Group
Sermelo
Umpf
27. Outstanding In-House Public Relations Team
Alzheimer's Society
eBay
Environment Agency
Irwin Mitchell
Staffordshire County Council
Transport for London
28. Outstanding Public Relations Consultancy
Blue Rubicon
GolinHarris
Pagefield
Pegasus
Tangerine PR
Unity
