FRIDAY 5 APR 2013 11:21 AM


One hundred and sixty of the UK’s best consultancies, in-house communications teams and individual communicators will be waiting on the edges of their seats at June’s CIPR Excellence Awards.

The shortlist for the 29th annual awards has extracted the most distinguished of the more than 700 entries received. Over 900 guests are expected at the London Hilton on Park Lane on 3 June to see which of the 160 shortlisted entries will take home one of only 28 gold awards.

“The judges have been hugely impressed by the high standard of entries, so congratulations to all of those who have made the shortlist in such a hotly contested year,” Jane Wilson, CEO of the CIPR, says. “My thanks go to all those who entered and I wish all of our shortlisted entrants the best of luck for the next round.”

In keeping with the trend in communications awards this year, a number of entries feature work done during the Olympics. The best sporting campaign, for one, will be a hotly contested category stacked with the work of Olympic sponsors and partners.

The awards, split into categories by type of campaign and by sector, also include awards for individuals and communications teams.

Entries are shortlisted by 50 senior members of the CIPR who form the initial panel of judges. During the second round of judging, an additional 30 join the panel and interview each shortlisted entrant before coming to a decision.

The full shortlist is as follows:

Corporate and Business Communications

Bondy Consulting: 
'The Future of Freemasonry' campaign

McDonald's/Blue Rubicon: 
This Is What Makes McDonald's

Ogilvy Public Relations/London: 
The Gnome Experiment

Sage UK&I and Marlin PR: Nation of Preneurs

Tata Consultancy Services: 
From Indian "Top 10" to Global "Big 4"

T-Mobile/M&C Saatchi PR: 
Smarter Farming


2. Financial and Investor Relations Campaign

Cubitt Consulting
: Eastern Promise: A rare AIM success story for 2012

Direct Line Group
: The Direct Line Group IPO


3. Internal Communications Campaign

Coca-Cola Hellenic
: Health & Safety Campaign on Slips, Trips & Falls

Docklands Light Railway (DLR)
: London 2012 Project

Financial Times: FT Digital Learning Week

Glasgow Housing Association: 
Think Yes

: HSBC - Building a global community

NHS North West: 
NHS Heroes


4. Consumer Relations Campaign

iris PR: 
Speedo - Inspiring women to take the plunge

Launching Fitbit to the Brit!

O2 and Hope&Glory
: Postcards On The Edge: owning summer for O2 Travel

Royal Mail Group: 
Gold Medal stamps and gold postboxes

: Stoves: Made in Britain

Ribena Plus Play


5. Best Sporting Campaign

Beef, Tomkins & Onion

British Airways: 
British Airways Official Airline Partner of the London 2012 Games

Channel 4/Pitch PR
: The London 2012 Paralympic Games on Channel 4

iris PR: 
The FA WSL 2012 - Women's football tackling the media

Lloyds Banking Group/ Four Communications: 
Lloyds Banking Group (Lloyds TSB and Bank of Scotland) London 2012 Partnership

Rule 5: 
Going Social with the Track Cycling World Cup


6. Public Sector Campaign

NHS North West: 
NHS Heroes Campaign

Southwark Council: 
Mind Your Own Business campaign

The Red Consultancy & NHS Blood and Transplant
: Team Give Blood

Love Metro Saturdays

West Dunbartonshire Council: 
Do the Right Thing

West Midlands Police: 
No Deal 


7. Corporate Social Responsibility Campaign

Coca-Cola HBC Croatia: 
Our Beautiful Sava

Flagship Consulting: 
Me and My Net

KPMG and Living Wage Foundation: 
Living Wage

McDonald's/Blue Rubicon: 
Farm Forward

O2 and Hope&Glory: 
Taking Chargers Out of the Box

: The launch of Shwopping 


8. Public Affairs Campaign

Guide Dogs: 
Dog Attacks Campaign

KPMG and Living Wage Foundation: 
Living Wage

R3 - The Insolvency Trade Body
: "Holding Rescue to Ransom"

Royal Mail Group: 
Keeping politicians posted

Weber Shandwick: 
We believe in D&T

Westminster Advisers
: True choice for children with complex needs


9. Not-For-Profit Campaign

Frank PR: 
Enough Food For Everyone If

NAS Scotland
: Count us in: it pays to listen

St John Ambulance/GolinHarris: 
St John Ambulance 'Helpless' campaign

The Honest Truth Partnership: 
The Honest Truth

Third City
: I am Stela



10. Healthcare Campaign

British Heart Foundation: 
British Heart Foundation (BHF) - No Smoking Day 2012

Macmillan Cancer Support: 
The Age Old Excuse campaign

NHS Midlands and East: 
Stop the pressure

Stripe Communications and the Scottish Government
: Alcohol Behaviour Change 2013

The Red Consultancy & NHS Blood and Transplant: 
Team Give Blood



11. Integrated Campaign

BT - Bringing us all together for London 2012

Frank PR: 
Cow & Gate Growing Up Milk

Kindred & the Milk Marketing Forum: 
The 'make mine Milk' campaign

Ogilvy Public Relations/London: 
The Gnome Experiment

St John Ambulance/GolinHarris: 
St John Ambulance 'Helpless' campaign

The Scout Association/Portland
: Launch of the Scout Promise Consultation


12. Global Public Relations Campaign

HTC Urban Adventures

Man Bites Dog: 
Putting Prosperity On The Map: The Legatum Institute Prosperity Index

Ogilvy Public Relations/London: 
The Gnome Experiment

: Domestos Unicef Partnership

Siemens AG
: Living our Values - Proud to be Siemens: An employee campaign focused on rebuilding trust and pride

Weber Shandwick
: Cool Jobs


13. Issues or Crisis Management

Action for Children: 
Closing a service and getting it right

Gough Bailey Wright: 
Protecting Drayton Manor Theme Park's brand and reputation

Perfect Relations: 
Navigating the World's 7th Largest Mobile Operator Through a $35 Billion Crisis

Santander UK: 
Minimising the impact of a downgrade

Scotia Gas Networks
: Gas Supply Emergency, 2012

University Hospitals Birmingham
: Malala Yousufzai - Caring for the world's most famous patient


14. Automotive Campaign

Alfa Romeo

Citroen UK
: Delicious by DS5

Clive Reeves Public Relations
: Rolling out the EU Tyre Label for Goodyear Dunlop

Nissan Europe: 
Nissan DeltaWing at Le Mans

Starfish Communications and TomTom: 
The TomTom map paradise project

Tangerine PR
: Essex Diamond RCZ


15. Low Budget Campaign

Bully-Banks Ordinary People in Business: 
Bully-Banks secures justice against bank mis-selling

Crunch Communications: 
Looking for Richard

Dynamo PR: 
Dynamo Writes 3Doodler into the Kickstarter Record Books

Havas PR UK: 
Greggs Gingerbread's Got the X-Factor

Midas Public Relations
: MoT Files

Third City
: The Silver Goat 


16. Best Technology Campaign new

Atomic, a Grayling Agency, for Skype
: The Magic of Pantomime - making more from a sponsorship agreement

Dynamo PR
: Dynamo Writes 3Doodler into the Kickstarter Record Books

: Plugging the lost payments gap

Ogilvy Public Relations/London: 
The Gnome Experiment

The EE PR Team/Nelson Bostock Group/M&C Saatchi PR: 
The Launch of EE - Britain's first superfast 4G network

The Red Consultancy
: From nowhere to everything everywhere in three months


17. Best Use of Media Relations

Macmillan Cancer Support: 
World's Biggest Coffee Morning

McDonald's/Blue Rubicon
: This Is What Makes McDonald's

: MORE TH>N Pet Insurance

Ogilvy Public Relations/London
: The Gnome Experiment

Transport for London (TfL), Olympic Delivery Authority (ODA) and M&C Saatchi PR: 
Get Ahead of the Games

The launch of Shwopping


18. Best Broadcast Campaign

Barclays Bank: 
The Customer Network Podcast

GolinHarris & St John Ambulance
: St John Ambulance 'Helpless' campaign

: The View from The Shard

MSL London: 
"We Can Rebuild Him" - Turning Bionic Vision Into A Reality

Ogilvy PR London: 
Pandamonium in London! 


19. Best Use of Digital

Bell Pottinger Wired: 
Fortnum & Mason - digitising a 300 year old brand

British Red Cross: 
I am a crisis - integrated digital campaign

Calling all iCans - eBay Heroes Awards

Microsoft & 3 Monkeys Communications: 
Brandon Generator

Teesside University
: Teesside University Parents Portal

Transport for London, Olympic Delivery Authority and M&C Saatchi PR
: Get Ahead of the Games


20. Best Use of Social Media

Channel 4: 
Channel 4's Utopia - Online Influencer Campaign

Environment Agency
: Using social media to save lives and protect property from flooding

Historic Royal Palaces
: Tower of London: the oldest timeline on Facebook

Third City: 
I am Stela

Torfaen County Borough Council: 
In the Depot

Vital Marketing: 
Hobgoblin 'British Pubs Need You!'


21. Best External Publication

O2 and Blue Rubicon
: The Data Dialogue

Staffordshire County Council
: Your Staffordshire Magazine

The Co-operative - Midlands, The Midcounties and The Southern Societies: 
The Co-operative magazine

The Regenda Group: 
Making Housing Affordable in the 21st Century - the new Regenda Corporate Plan

Tods Murray
: Firm Profile

Yellobelly Design & Marketing/Foundation East
: Foundation East Annual Review


22. Best Internal Publication

British Airways: 
Inside Track - the daily newsletter for British Airways staff during the London 2012 Olympic and Paralympic Games

East Coast and Scarlettabbott
: Coastlife

Gatwick Aiport/beetroot: 
Your Magazine

London Underground and beetroot
: on the move (otm)


Royal Mail
: Celebrating an Olympic achievement


23. Best Event

: Experience Halo

Frank PR
: Enough Food For Everyone...If Launch Event

Kazoo on behalf of BT: 
BT London Live, BT House and BT Vision Stage

Pick Your Own Strawberries Pop-up

The Royal British Legion: 
London Poppy Day

Transport for London (TfL): 
Heritage Steam Train event for London Underground's (LU's) 150th Anniversary


24. Outstanding Young Communicator

Blair Metcalfe, 
Ogilvy Public Relations/London

Gemma Griffiths MCIPR, 
The Crowd &I

Jack Kelly MCIPR, 
National Express

Maria Shopova, 

Nicki Williams, 
DeVries SLAM

Richard Ecclestone, 
West Midlands Police 


25. Outstanding Freelance Practitioner

Hilary Berg CIPR Chartered Practitioner MCIPR
, Hilary Berg Consulting

Jeff Robinson
, Jeff Robinson PR

Julian Christopher MCIPR, 
Footprint Public Relations

Kimberley Gray MCIPR
, Gray Matter PR

Paul Maguire, 
Magnite PR

Jo Gilham,  
Wild Bee PR


26. Outstanding Small Consultancy


iNHouse Communications

Propel Technology

Rochester PR Group




27. Outstanding In-House Public Relations Team

Alzheimer's Society


Environment Agency

Irwin Mitchell

Staffordshire County Council

Transport for London


28. Outstanding Public Relations Consultancy

Blue Rubicon




Tangerine PR