The Smithsonian Institution claims to have been crowdsourcing since 1849. That’s around 157 years before the term “crowdsourcing” was actually coined and a few more before brands began using it as a means for engaging their Twitter followers.

Glasgow, on the other hand, has been around, in some form, for about 12 centuries. That’s a mere 1060 years or so before it will host the 2014 Commonwealth Games.

The stroke of serendipity that brings these two historic, yet utterly modern things together is an effort by the Glasgow City Council to rebrand the city ahead of the Games next year. The city’s current slogan, “Scotland with style” is to be replaced as part of the rebranding and the City Marketing Bureau has asked Glaswegians to contribute their own ideas about the slogan.

Gordon Matheson, Glasgow City Council leader, says, “We’re asking the people of Glasgow and anyone who wants to see Glasgow flourish to help us write the next chapter in the city’s brand story. We want this to be the largest and most inclusive conversation about its brand that any city has ever held. Next year, Glasgow will be in the spotlight like never before when a staggering 1.5 billion TV viewers around the world will focus their attention on the city for the Commonwealth Games.”

The city’s modernisation began in the early 80s and it was named European City of Culture in 1983. Since then, millions of dollars in tourism and new business have poured into the Scottish city. The rebrand and crowdsourcing initiative is intended to better communicate the city’s credentials in business, education and other industries in the coming years.

Contributions to the crowdsourced rebrand are welcome until 21 May online and collections boxes have been placed at museums, shops and cultural locations across the city.