Many of the tricks of the employee engagement trade have been made redundant by successively smarter phones and progressively more productive technologies. Gone or waning are the days, however, in which employers would ban mobiles or social media outright. The smart employer has begun to use employees own devices and technological affinities in their internal communications strategies.

Research carried out by Qumu, a business video platform provider, documents a shift in the way employees use video when doing business.

The survey of 500 American and British respondents, was carried out last month. It found that nine out of 10 employees understand the value of video in a business context and that eight of 10 are considered to be engaged by video. Additionally, most also use video in a personal or social context and would like to extend that familiarity with the medium to their work, particularly for training purposes.

Businesses, on the other hand, are unprepared or unable to integrate video into their employee engagement plans. Over 90% of respondents documented a need for better video support on their company’s internal comms portal.

While the technology in use by employers may limit the functionality of video, apps like PressApp incorporate video into mobile internal comms as a plug in, allowing companies to address their video requirements with ease. This has become more popular as internal communications guidelines are increasingly incorporating mobile strategy.