The red falcon of Denmark-based health and safety training and solutions provider, Falck, acts as an 83-year-old iconic symbol of quality service. With a history of consumer trust and brand reputation behind it, the Falck Safety Services business looks to expand its services and increase its investments following this month’s rebrand.

The group acquired Nutec, an offshore and maritime safety training provider in 2004. Known as Falck Nutec, the business works with extractives companies, crisis managers, those in renewable energy and others, all in high-risk, fast-paced environments. Last week, it was rebranded as Falck Safety Services to reflect the diversifying of the activities within its portfolio.

“The Falck name is trusted worldwide,” Allison Walker, director of sales and marketing, says, “We wished to ensure that our reputation and our offer were clearly captured in the business name.”

Walker adds that the rebrand was carried out to ensure clients around the world that Falck’s brand promise was inherent in Falck Safety Services’ offer.

The offshore safety business trains over 240,000 people each year and will begin to expand its business in order to meet the safety training needs of its clients working in hostile and difficult environments.

“The re-branding opens a new chapter in Falck’s enduring commitment to delivering safety and rescue services that people know they can trust.”