AOP AWARDS CELEBRATE DIGITAL PUBLISHING
The Association of Online Publishers (AOP) 2013 Digital Publishing Awards took place on 6 June at the Camden Roundhouse. The awards celebrated work done in the field of digital publishing across a number of fields, giving emphasis to innovation.
Highlighting the expansion of the AOP awards, this year saw the highest number of applicants ever. Chairman of the AOP, John Barnes, said “The range of winners across different categories highlights the dynamism of the fast paced industry in which we operate. It was exhilarating to see the industry come out in such strong support of what is undoubtedly the most exciting and dynamic area of media.”
The growth of online content marketing was emphasised by one of the big winners, digital content discovery partner Outbrain, who took away the Technology Partner 2013 award. Managing director of Outbrain Europe, Simon Edelstyn, said “To be recognised by the AOP is a real privilege and we are thrilled to have received this award. It is excellent to see publishers benefitting from the Outbrain platform which primarily focuses on the user experience, as well as revenue generation, and so offers publishers a win-win solution.”
The Guardian had a successful evening, winning two awards on the night. Those were the Editorial Team 2013 award for Guardian Sport’s Olympics 2012 coverage and the Research and Insight award for the GuardianMedia planning tool ‘Audiences not Platforms’. The Digital Publisher 2013 business to business award was won by Incisive Media. Meanwhile the Digital Publisher 2013 award for consumers was won by Future Publishing who also won the Commercial Partnership award alongside Tesco.
The full list of winners is as follows:
Editorial Team 2013 – Business to Business: Community Care – Reed Business Information
Editorial Team 2013 – Consumer: Guardian Sport, Olympics 2012 – Guardian News and Media
Digital Advertising Sales Team 2013: Shortlist Media Digital Sales – Shortlist Media
Digital Advertising Operations Team 2013: Johnston Press
Digital Editorial Individual 2013: Luke Westaway – CBS Interactive
One to Watch 2013– Individual: Tom Cullen – Shortlist Media
One to Watch 2013 – Business: Kaldor – Kaldor Ltd
Research and Insight Project 2013: Audiences Not Platforms – Guardian News and Media
Cross-Media Project 2013: Farmers Apprentice – Reed Business Information
Launch 2013: Mr Hyde – Shortlist
Mobile and Tablet Innovation 2013: The Wider Image – Reuters
Commercial Partnership 2013: Future and Tesco: Home of Gaming – Future Publishing
Technology Partner 2013: Outbrain
Use of Social Media 2013: MSN UK Social Voices – Microsoft
Website 2013 – Business to Business: Farmers Weekly Interactive – Reed Business Information
Website 2013 – Consumer: The Huffington Post UK – AOL Huffington Post Media Group
Digital Publisher 2013 – Business to Business: Incisive Media
Digital Publisher 2013 – Consumer: Future Publishing