NEWS

MONDAY 24 NOV 2025 11:23 AM

TURNING AWARENESS INTO BRAND OWNERSHIP

Ahead of the Employer Brand Management Awards, Dawson Walker's Katie Drake speaks to Rebecca Pardon about their shortlisted work with Coca-Cola HBC. The team created an immersive, interactive launch for 500 senior leaders, blending film, hands-on challenges and a pledge wall, to turn awareness into genuine brand ownership. Interviews for the Employer Brand Management Awards produced by Kinura.

BY REBECCA PARDON
MONDAY 24 NOV 2025 9:30 AM

STUDY LINKS MEDIA VISIBILITY TO BRAND TRUSTWORTHINESS

Two-thirds of respondents claim brands appear more trustworthy with increased presence across professional media.

BY KARINA NIEVES

NEWS FILTERS

THURSDAY 27 JUN 2013 10:59 AM

CONFERENCE TO DEBATE THE FUTURE OF INTERNAL COMMS
There's not only cricket to be seen at the Kia Oval in London.
BY THOMAS SMITH
FRIDAY 21 JUN 2013 3:29 PM

PUBLIC REMAIN SCEPTICAL OF CSR INITIATIVES
A study carried out by YouGov for Initials Marketing has sought to gauge the public opinion on corporate social responsibility.
BY THOMAS SMITH
FRIDAY 21 JUN 2013 10:16 AM

BLACK SUN RELEASE REVIEW INTO ANNUAL REPORTS
The annual review into the Annual Reports of the FTSE 100 companies by Black Sun has been released and it yields some interesting data.
BY THOMAS SMITH
FRIDAY 21 JUN 2013 9:58 AM

UK TAKES PRIDE IN CANNES SUCCESS
The Cannes Lions 60th anniversary International Festival of Creativity was held this week in Cannes, France.
BY THOMAS SMITH
FRIDAY 21 JUN 2013 9:25 AM

PRCA GOES NORTH FOR DARE
The Public Relations Consultants Association (PRCA) held the inaugural DARE North PR awards event in Leeds last night.
BY THOMAS SMITH
TUESDAY 18 JUN 2013 9:41 AM

THE DRPGROUP LAUNCH NEW FACILITY
The drpgroup opened their new midlands studio complex, named 212, with launch parties on Thursday and Friday.
BY THOMAS SMITH
FRIDAY 14 JUN 2013 11:42 AM

STRATEGIC REPORTING INDEX ACCOLADES SHORTLIST ANNOUNCED
Communicate Magazine will host this year’s Best Practice: Corporate Reporting conference on July 2nd.
BY THOMAS SMITH
THURSDAY 13 JUN 2013 2:09 PM

MORE WORK IS DONE AT HOME
It might not come as a surprise to all that new research suggests workers feel that they are more productive working at home.
BY THOMAS SMITH
WEDNESDAY 12 JUN 2013 2:32 PM

BATTLE HARDENED LOGO READY TO CHARGE
For most of the 699 years that have passed since The Battle of Bannockburn the guardianship of the legendary battle’s story, that played so big a role in Scottish independence [pre-Alex Salmond], has been entrusted to the crusty, old history types- well, especially in England anyway.
BY THOMAS SMITH
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