With a four fold remit, brand new communications agency Fourtold was launched today in London. Fourtold will focus on research and planning, neuroscience, journalism and presenting and integrated media campaigning and crisis management.

The consultancy, established by Debbie Parriss and Matthew Willis, has a ten-strong team stacked with some of the top names in journalism, communications and digital. It will be London based, but retain a continental outlook with arms in Brussels and Paris.

Parriss says, “Many big agencies claim to offer a range of services under one roof but often struggle to integrate them because of internal budget competition and different specialists aren’t always able to combine their knowledge seamlessly for the benefit of a client. It’s also difficult for them to have senior people working on projects consistently, because it costs too much. Fourtold can and will do both.”

Fourtold was set up to meet the needs of integrating internal and external communications, withstanding reputational threats and the ongoing issues related to the digital world. Reputation has come to the forefront, not only among consumers, but in internal communications, particularly in financial services, retail and aviation. The consultancy hopes to reexamine the way corporate reputation is presented and understood