TUESDAY 16 JUL 2013 12:05 PM


The Tate, which has a long history of corporate partnerships and EY, which recently rebranded, have joined forces in a three-year arts partnership. The collaboration makes EY one of the largest corporate sponsors of Tate. The partnership is also EY’s largest sponsorship of a single arts organisation in the UK.

The centrepiece of the sponsorship will be EY’s support for three major autumn exhibitions through 2016. The first will bring the work of Paul Klee and European Modernism to the Bankside masses. Corporate memberships will also be extended to EY’s community across the Tate spectrum.

Steve Varley, chairman and UK and Ireland managing partner at EY, says support of the arts can make a different to EY’s brand in Britain. “This unique relationship is a true example of how EY uses its investment and expertise to team with other organisations that share our purpose. Together we can make a real difference over the next three years, delivering on our shared agenda: promoting the importance and value of diverse perspectives and cultures, fostering entrepreneurial spirit, and contributing to the growth of the UK economy.”

As both organisations are major global brands, their collaboration should be beneficial to both parties involved. Tate’s director, Nicholas Serota says the Tate often depends on support from business to deliver its porgramme. EY’s local knowledge around the world will help the Tate brand expand into new markets.

Unilever announced the end of its 12-year sponsorship of the Tate Modern’s Turbine Hall last year.