FRIDAY 26 JUL 2013 11:27 AM


When Volume, a Berkshire-based integrated agency, was approached by new production company Ginger and Pickles, it was told that the desired website was to look unlike any other production company’s site and have no marketing plan.

The resulting digital product looks somewhere between that of a photographer’s gallery and a small whiskey distillery. The branding and design work evokes a sense of Shoreditch eatery or retro baseball team. The combination of styles and eras has resulted in a decidedly unique digital platform for the young studio.

“With no frame of reference [Volume] set about trying to make Ginger and Pickles stand out from the crowd,” Russell Alsop, creative director at Ginger and Pickles, says. “Volume has delivered this brief perfectly and we now have our own virtual space where people can hang out and enjoy the world through our eyes.”

The Reading-based company has a roster of experienced film and production professionals. The team launched the website with its behind-the-scenes documentary on the rebuilding of the Titanic.

Chris Sykes, CEO of Volume says, as a challenger brand, Ginger and Pickles’ web presence had to be unique. He adds, “It’s going to be the first time audiences are introduced to the company. As an unconventional outfit bursting full of character, we wanted to fully capture the essence of Ginger and Pickles and create an identity of which they can be proud of.”