With plenty of creative cheek and some tricky camera work, Limehouse Productions, working on behalf of Yorkshire Tea, brewed up a viral video storm in lieu of Yorkshire Day on the 1st of August.

Limehouse Productions, the Halifax-based, award-winning communications agency that have been working with the tea brand for just over a year, took their travelling van (nicknamed ‘Little Urn’) on an adventure across the Pennines to Lancashire, their ultimate rival county.

Earlier this year Yorkshire Tea signed a three year deal with the ECB, making it the official brew of the England Cricket Team. As the sport is a central aspect of Yorkshire Tea’s brand persona and tea is an essential part of a day of cricket, a mutually beneficial marketing relationship has blossomed.

The video, entitled ‘Happy Yorkshire Day, Let’s Have a Proper Brew!’ is just one in a series of adverts that Limehouse have created for Yorkshire Tea, and a successful one at that. It has gathered nearly 32,000 views on Yorkshire Tea’s ‘Brew Tube’ channel as well as sparking some friendly twitter debate amongst the cricketing fraternity.

The video stars international cricketing giants Michael Vaughan and David ‘Bumble’ Lloyd in a War of the Northern roses themed prank where two overall-clad men act in a covert groundskeeping mission, painting a white rose onto the cricket pitch at Old Trafford in Manchester. Lancastrian Lloyd is kidnapped when he stumbles across the ‘graffiti’ and taken to an underground bunker furnished with Yorkshire terriers, Yorkshire tea and Yorkshire man Michael Vaughan.

With the video gathering significant audiences by the 1st of August, the timing was just perfect as Lancastrians and Yorkshire folk alike were united on Yorkshire Day at Old Trafford by their love for cricket, and of course a good tea break, during the third test match of the Ashes 2013 series.