NEWS

At a roundtable discussion hosted by Communicate magazine, communications professionals discussed the growing influence of executives’ presence on social media and the battle to protect authenticity. This event was sponsored by OneFifty Consultancy.

Almost two-thirds of employees feel more aligned with a company’s vision through interactive video.

NEWS FILTERS

The shortlist for the Corporate Engagement Awards 2013 has been announced and with a doubling in entries this year, the competition has been exceedingly tough.
Liverpool City Council’s new sunbed awareness campaign, named ‘The look to die for?’, has announced that its creative and copywriting support will be undertaken by Cheshire-based advertising agency ‘we are air’.
In the days when Kindle editions are beginning to out-popular the physical page-turning and musty smell of a classic hardback, a “Pop-Up Library” provides an easy way for people to be reminded of their literal roots.
Nike has been caught in yet another sponsorship scandal, this time involving Brad Walker, the US record-holder for the pole vault.
A partnership has been announced between the NGO that specialises in combining boxing with personal development, Fight for Peace and BoxNation, a subscription-only boxing channel.
It was announced this morning that British digital corporate communications agency The Group merged with Addison as part of its recent acquisition by WPP.
Until around five years ago, corporate communications knew no other means than their standard company website.
Corporate communications agency Radley Yeldar have unveiled their recent work on re-focusing Vodafone’s branding strategy.
Popular Middle Eastern coffee, herb and spice company Bafarat is on the brink of revealing its transformation from a family-owned Saudi-based business into a global brand, orchestrated by international design company Blacksheep.