The UK’s leading dance house, Sadler’s Wells, has teamed up with nearby creative engagement agency Rufus Leonard to form a challenge that offers interns the opportunity to write their own client marketing pitch.

The five interns, who come from backgrounds such as graphic design and psychology, are all partaking in the 3-month ‘RAW’ programme at the North East London agency and will have the chance to experience delivering a live brief within the highly competitive creative industry.

The interns have been tasked with creating an appropriate strategy for Sadler’s Wells’ new social media campaign, to be launched this autumn, but they have been given just one week to brainstorm, prepare and present their concept to the Sadler’s Wells marketing team.

Sebastian Cheswright, director of marketing and sales at Sadler’s Wells, stresses the importance of giving graduates and interns the chance to work first-hand on real client projects, experience that he feels is invaluable for first job applications and also vital for networking.

Given that the theatre itself showcases a particularly inclusive programme that spans dance in all forms, from bollywood to ballet, salsa to street dance and tango to tap, it is no surprise that their audiences are just as extensive and diverse. However, the internationally renowned dance house has a distinctive brand identity to uphold – generating a tricky balancing act for the interns to incorporate into their suggested approach.

Though they’re not letting the pressure get to them just yet. Stevie Mitchell, one of the RAW interns says: “We’re all really excited to be working on our own brief...the learnings from the experience will be invaluable.”