One of the world’s leading branding agencies, Interbrand, held their inaugural Ignite! Event on the 23rd of July, giving a group of 12 burgeoning start-ups the opportunity to benefit from their wealth of expertise and experience.

Interbrand London hosted the fledgling companies, ranging from a recently launched street food vendor, ‘The Duck Truck’ to children’s party planners ‘Sharky and George’. The Interbrand participants used rotating teams to ensure they provided brand advice to each company through brainstorming and discussion.

The entrepreneurs benefited from inspiration and a fresh perspective to help invigorate their businesses with a view to creating and maintaining a strong brand identity from the very beginning. Another culinary start-up, Cuckoo Muesli, said of the afternoon event, ‘Each person gave us their full attention, injecting new ideas and opinions and giving us a lot to think about and take away. The discussions were focused, useful and very enjoyable.’

Meanwhile Interbrand CEO Graham Hales agreed on the mutual success of the event, noting that ‘Interbrand got to work in a fast and agile way with an audience that is sadly rarely able to afford us commercially’.

Used to working with some of the world’s most recognisable global brands such as McDonald’s, Samsung and Procter & Gamble, the London Interbranders in turn learnt of the difficulties involved for start-ups in the initial stages of brand establishment.