Communicate magazine has announced the shortlisted entries for the 2013 Digital Impact Awards - Europe’s leading benchmark of digital stakeholder engagement. It will provide staff, companies and agencies a well-deserved opportunity to celebrate excellence in digital communications and see their efforts recognised.

Sixty-four companies were added to the awards shortlist this year including some of the corporate world’s most recognisable brand names, including Barclays, Tesco, and Coca-Cola Enterprises. Digitas LBi, who won the award for 'Best use of digital in the property sector' last year will once again be competing against Hope and Glory PR for 'Best use of digital in the technology, media and telecoms sector'. This year however, they were surpassed by AMV/BBDO. The agency nabbed five nominations for three clients including two entries for both 'Best use of existing social media' and 'Best use of digital in the food and beverages sector', and another entry for 'Best use of digital by a NGO, NFP or charity'.

Additional agencies who have been shortlisted include: STEEL London, who thanks to their effective campaign for Greggs, won gold and silver awards last year for 'Best use of digital in the food and beverages sector' and 'Best use of digital in the retail sector', respectively; popular retail giant, Tesco, and its competitors, Sainsbury’s –whose campaign by ICM Research has also been nominated for the award for 'Best annual report' – and Waitrose – who they are pitched against for the title of 'Best use of digital to aid a CR campaign'.

Solo nominees in their categories include NASDAQ OMX, which is shortlisted for 'Best online newsroom' for their work with LinkedIn and NVIDIA; and Black Sun, a strategic communications company, whose work for Subsea 7, a global leader in seabed-to-surface engineering, has been nominated for 'Best use of digital in the engineering and manufacturing sector'.

Winners will be announced at a ceremony dinner at The Brewery in London, at 7 p.m. on 30 October. The winners’ projects will then be showcased online, and winning agencies will be included in a list of recommended consultancies.

The full shortlist is as follows:

Deliverables

Best corporate website

GlaxoSmithKline (Radley Yeldar)

HEINEKEN (Addison Group and eFocus)

Laing O'Rourke (Radley Yeldar)

Rexam PLC (Addison Group)

Tesco

 

 

Best corporate app

Future plc

Rexam PLC (Addison Group)

 

 

Best use of SEO for corporate communications

ADT (Bloom Agency)

Robert Dyas (Threepipe)

 

 

Best use of mobile and portable devices

Barclays

British Heart Foundation

PureGym (Indicia)

RBS (SapientNitro)

Shell International (Tigerspike)

 

 

Best use of digital to aid a CR campaign

Aviva (Hill+Knowlton Strategies)

SABMiller plc

Tesco

The IKEA Foundation (Kindred)

Waitrose

 

 

Best use of digital in a change or rebrand situation

Aberdeen Asset Management Ltd

Allianz (STEAK)

Bwin (AKQA)

mfldirect (Yucca)

The Commercial Bank of Qatar (Industry)

 

 

Best use of online video

Capita, on behalf of HSE for GasSafe (VINCE Media and The Team Brand Communications Consultants)

NIVEA (Agency Republic)

NSPCC – ChildLine (ShootMedia)

PwC (MerchantCantos)

Rexona (R/GA London)

 

 

Best corporate viral campaign

Beats by Dr. Dre (R/GA London)

Turkcell

 

 

Best digital communication as part of an integrated campaign

Accenture (Omobono)

British Heart Foundation

Comms-care (Purestone TFM)

Shop Direct Group (Indicia)

 

Social Media

 

Best use of existing social media platforms

Debenhams Spring (STEEL London)

Doritos Mariachi (AMVBBDO)

EY (SAS London)

Turkcell

Nike (AKQA)

Snickers (AMVBBDO)

 

 

Best development of proprietary social media tools/platforms

Competwition (Branded3)

Getty Images (R/GA London)

 

 

Best community development

Digital Unite (Slingshot Sponsorship)

Golden Wonder (BOTTLE)

O2 (Hope&Glory)

Nike (AKQA)

 

Best use of digital to an internal audience

Best intranet

Coca-Cola Enterprises

Forevermark (SmallWorlders)

 

 

Best digital employee communication

Action for Children

British Airways (Wardour)

Orange Global (e3 Media)

Sainsbury’s (ICM Research)

The IKEA Foundation (Kindred)

 

 

Best use of digital to an investment audience

 

Best online annual report

BASF SE

Prudential plc (Addison Group)

Rexam plc (Addison Group)

Rio Tinto (Black Sun)

Sainsbury’s (SAS London)

Tesco

 

 

Best use of digital to aid media relations

Best online newsroom

LinkedIn (NASDAQ OMX)

NVIDIA (NASDAQ OMX)

 

Evaluation

Best process to evaluate a digital campaign/digital communications

An oil major (Commetric)

Coca-Cola Europe (Commetric)

Golden Wonder (BOTTLE)

Premier Inn (Digtias LBi)

 

Sector

Best use of digital by a NGO, NFP or charity

Capita, on behalf of HSE for GasSafe (VINCE Media and The Team Brand Communications

Consultants)

Kids Company (AMVBBDO)

NSPCC – ChildLine (ShootMedia)

The IKEA Foundation (Kindred)

Young Scot (Storm ID)

 

 

Best use of digital in the energy and utilities sector

EDF Energy (Corporate Edge)

Puma Energy (MerchantCantos)

Shell International (Tigerspike)

 

 

Best use of digital in the financial services sector

Aviva (Hill+Knowlton Strategies)

Barclays

Barclays (Jacaranda)

Borro (Threepipe)

The Commercial Bank of Qatar (Industry)

 

 

Best use of digital in the professional services sector

Accenture (Omobono)

Association of Online Publishers (inPress Online)

Eddisons Chartered Surveyors (9xb)

ESPC (Storm ID)

 

 

Best use of digital in the technology, media and telecoms sector

BT (SAS London)

O2 (Hope&Glory)

Sony Pro Europe (Faith the Agency)

Sony Mobile (Digitas LBi)

 

 

Best use of digital in the engineering and manufacturing sector

Subsea 7 (Black Sun)

 

 

Best use of digital in the food and beverages sector

Den Gamle Fabrik (Essencius and Unfold by Essencius)

Doritos Mariachi ( AMVBBDO)

Lavazza (Focus PR)

Mars Snickers (AMVBBDO)

Meantime Brewing (Hope&Glory)

 

 

Best use of digital in the retail sector

Debenhams Beauty (STEEL London)

Debenhams Spring (STEEL London)

Greggs (STEEL London)

Printed.com (Threepipe)

Shop Direct Group (Indicia)

 

 

Best use of digital in the travel and leisure sector

Betfred (IgnitionOne)

Cunard (Digitas LBi)

PureGym (Indicia)

TaylorMade adidas (Purestone TFM)

Virgin Atlantic Airways (Digitas LBi)

 

 

Best use of digital in the healthcare sector

Freederm (Bray Leino)

HypoSimulator (Ogilvy DigitalHealth)

Lundbeck (Ogilvy DigitalHealth)

NIVEA (Agency Republic)

Tudor Reilly Health

 

 

Best use of digital in the property sector

Amtico International (Freestyle Interactive)

Green Park (Further)

Shaftesbury (Black Sun)

 

Best use of digital in the public sector

Corinium Museum (TapMob)