WEDNESDAY 30 OCT 2013 10:19 AM


The Digital Impact Awards sets the industry-wide benchmark in digital communications, and have done so since 2009. Launched by Communicate magazine, the awards are the biggest European celebration of digital stakeholder engagement. Last night’s ceremony, at The Brewery in London, was hosted by BBC Science correspondent, Steve Mould, and honoured the best digital work this year.

The ‘Digital campaign of the year’ award went to the Nike Academy and AKQA for an innovative approach to community development and use of social media. AMVBBDO was named ‘Digital agency of the year’ after winning gold awards for its Vine campaign for Kids Company and the Doritos Mariachi campaign as well as a silver for its work with Mars Snickers.

Publishing editor of Communicate magazine, Andrew Thomas, says, “This is the fourth year for the Digital Impact Awards and the change from then until now is immense. No longer are digital channels or platforms included in a campaign because they are the new, shiny thing. They are employed because they are the right thing. And each year the benchmark of creativity, strategy and implementation that defines Digital Impact Awards winners gets higher.”

Entries were scrutinised by a panel of 30 judges whose insights allowed only the most successful projects to take home awards, setting a true standard for excellence. The process distinguished the most effective, integrated and creative campaigns for receipt of a coveted Digital Impact Award. Of the 112 shortlisted campaigns, only 33 were chosen to take home a gold award, 25 received silver and 26 nabbed a bronze.

To see photos from the ceremony, visit our Facebook page.

The full list of winners is as follows:

Best corporate website

Gold GlaxoSmithKline (Radley Yeldar)

Silver HEINEKEN (Addison Group and eFocus)

Silver Rexam PLC (Addison Group)

Bronze Tesco (Addison Group)

Highly commended Laing O'Rourke (Radley Yeldar)


Best corporate app

Gold Future plc

Silver Rexam PLC (Addison Group)


Best use of SEO for corporate communications

Gold ADT (Bloom Agency)

Highly commended Robert Dyas (Threepipe)


Best use of mobile and portable devices

Gold Barclays

Gold RBS (SapientNitro)

Silver PureGym (Indicia)

Bronze British Heart Foundation

Highly commended Shell International (Tigerspike)


Best use of digital to aid a CR campaign

Gold The IKEA Foundation (Kindred)

Silver Aviva (Hill+Knowlton Strategies)

Bronze Waitrose (Stepping Stone Media)

Highly commended SABMiller plc

Highly commended Tesco (Addison Group)


Best use of digital in a change or rebrand situation

Gold mfldirect (Yucca)

Silver Bwin (AKQA)

Bronze Allianz (STEAK)

Highly commended Aberdeen Asset Management Ltd

Highly commended The Commercial Bank of Qatar (Industry) 


Best use of online video

Gold NIVEA (Agency Republic)

Silver NSPCC – ChildLine (ShootMedia)

Bronze Capita, on behalf of HSE for GasSafe (VINCE Media and The Team Brand Communications Consultants)

Highly commended PwC (MerchantCantos)

Highly commended Rexona (R/GA London)


Best corporate viral campaign

Gold Beats by Dr. Dre (R/GA London)

Silver Turkcell (Wanda Digital)


Best digital communication as part of an integrated campaign

Gold British Heart Foundation

Silver Comms-care (Purestone TFM)

Bronze Shop Direct Group (Indicia)

Highly commended Accenture (Omobono)


Social Media

Best use of existing social media platforms

Gold Nike (AKQA)

Silver Debenhams Spring (STEEL London)

Bronze Doritos Mariachi (AMVBBDO)

Bronze Turkcell (Wanda Digital)

Highly commended EY (SAS London)

Highly commended Mars Snickers (AMVBBDO)


Best development of proprietary social media tools/platforms

Gold Getty Images (R/GA London)

Highly commended Competwition (Branded3)


Best community development

Gold Nike (AKQA)

Silver Digital Unite (Slingshot Sponsorship)

Bronze O2 (Hope&Glory)

Highly commended Golden Wonder (BOTTLE)


Best use of digital to an internal audience

Best intranet

Gold Coca-Cola Enterprises

Bronze Forevermark (SmallWorlders)


Best digital employee communication

Gold British Airways (Wardour)

Silver The IKEA Foundation (Kindred)

Bronze Sainsbury’s (ICM Research)

Highly commended Orange Global (e3 Media)

Highly commended Action for Children


Best use of digital to an investment audience

Best online annual report

Gold Rexam PLC (Addison Group)

Gold Sainsbury’s (SAS London)

Silver Tesco (Addison Group)

Bronze Prudential plc (Addison Group)

Highly commended BASF SE

Highly commended Rio Tinto (Black Sun)


Best use of digital to aid media relations

Best online newsroom


Bronze LinkedIn (NASDAQ OMX)



Best process to evaluate a digital campaign/digital communications

Gold Premier Inn (DigtiasLBi)

Silver Coca-Cola Europe (Commetric)

Bronze An oil major (Commetric)

Highly commended Golden Wonder (BOTTLE)



Best use of digital by a NGO, NFP or charity

 Gold Kids Company (AMVBBDO)

Gold NSPCC – ChildLine (ShootMedia)

Silver The IKEA Foundation (Kindred)

Bronze Capita, on behalf of HSE for GasSafe (VINCE Media and The Team Brand Communications Consultants)

Highly commended Young Scot (Storm ID)


Best use of digital in the energy and utilities sector

Gold Puma Energy (MerchantCantos)

Silver Shell International (Tigerspike)

Bronze EDF Energy (Corporate Edge)


Best use of digital in the financial services sector

Gold Barclays

Silver Aviva (Hill+Knowlton Strategies)

Bronze The Commercial Bank of Qatar (Industry)

Highly commended Barclays (Jacaranda)

Highly commended borro (Threepipe)


Best use of digital in the professional services sector

Gold ESPC (Storm ID)

Silver Accenture (Omobono)

Bronze Eddisons Chartered Surveyors (9xb)

Highly commended Association of Online Publishers (inPress Online)


Best use of digital in the technology, media and telecoms sector

Gold O2 (Hope&Glory)

Gold Sony Mobile (DigitasLBi)

Silver Sony Pro Europe (Faith the Agency)

Bronze BT (SAS London)


Best use of digital in the engineering and manufacturing sector

Gold Subsea 7 (Black Sun)


Best use of digital in the food and beverages sector

Gold Doritos Mariachi (AMVBBDO)

Silver Mars Snickers (AMVBDDO)

Bronze Meantime Brewing (Hope&Glory)

Highly commended Den Gamle Fabrik (Essencius and Unfold by Essencius)

Highly commended Lavazza (Focus PR)


Best use of digital in the retail sector

Gold Greggs (STEEL London)

Silver Shop Direct Group (Indicia)

Bronze Debenhams Beauty (STEEL London)

Bronze Debenhams Spring (STEEL London)

Highly commended (Threepipe)


Best use of digital in the travel and leisure sector

Gold PureGym (Indicia)

Silver TaylorMade adidas (Purestone TFM)

Bronze Betfred (IgnitionOne)

Bronze Virgin Atlantic Airways (DigitasLBi)

Highly commended Cunard (DigitasLBi)


Best use of digital in the healthcare sector

Gold NIVEA (Agency Republic)

Silver Freederm (Bray Leino)

Silver Lundbeck (Ogilvy DigitalHealth and Ogilvy HealthPR)

Bronze BMS / AZ (Ogilvy DigitalHealth)

Highly commended Tudor Reilly Health


Best use of digital in the property sector

Gold Green Park (Further)

Silver Shaftesbury (Black Sun)

Bronze Amtico International (Freestyle Interactive)


Best use of digital in the public sector

Gold Corinium Museum (TapMob)


Digital campaign of the year

Nike (AKQA)


Digital agency of the year