MONDAY 4 NOV 2013 2:52 PM


The year’s headline event for the celebration of brand transformation, rebranding and repositioning, the Transform Awards, is now open for entries. The 2014 edition of the awards is set to attract the highest-quality work across the sector and across Europe.

The awards honour the best work in the industry as judged by a panel of branding, design and communications experts.The awards recognise the creativity and strategic thought exercised and provide the opportunity to celebrate with clients and colleagues at the most prestigious awards event for rebranding.

Simon Cotterrell, owner of Goosebumps Brand Consultancy, a mulitple winner at last year’s Transform Awards, says, “When clients start using awards as a criteria for their pitch list, you know it's time to take them seriously.  Looking for a brand transformation, one of our most important clients found the Transform awards online and shortlisted it's past winners.  We've found our success in these Awards an essential asset in new business.”

Previous winners cite the awards’ transformative effect on their own reputations as well the reputations of the rebranded organisations.

This year’s Transform programme features a focus on sector-specific work, with a ‘Best visual identity’ award extended to 14 different sectors.

Entries may be submitted until 22 November to receive a £100 discount or by 13 December at the standard rate.

The full list of categories is as follows:

Best use of a visual property; photography/illustration/digital

Best brand architecture solution

Best use of copy style/tone of voice


Best external stakeholder relations during a rebrand

Best internal communication of a rebrand

Best implementation of a rebrand

Best implementation of a rebrand across multiple markets



Best creative strategy

Best brand evolution




Best corporate rebrand following a merger or acquisition

Best corporate rebrand to reflect changed mission/values/positioning

Best corporate rebrand for a spinoff/new company

Best brand consolidation

Best rebrand of a digital property


Best visual identity


Best visual identity from:

  • a charity/NGO non-profit
  • the consumer services sector
  • the energy sector
  • the extraction sector (oil, gas and mining)
  • the financial services sector
  • the healthcare sector (including pharmaceuticals)
  • the industrial and basic material sector
  • the professional services sector
  • the property sector
  • the public sector
  • the retail sector
  • the technology, media & telecommunications sector
  • the tourism and leisure sector
  • the utilities sector

Best overall visual identity (all visual identities across all sectors will automatically be entered into this free of charge)

Grand Prix for excellence in rebranding