Last night’s PRCA Awards celebrated the best in public relations, recognising both in-house teams and campaigns and agency work. The awards also featured a new honour, the Mark Mellor Award, that recognised an individual who makes an outstanding contribution to the PR industry. University of Westminster visiting professor Trevor Morris was chosen for the award, named after Firefly Communications’ MD who passed away in 2012.

Other winners include Ogilvy PR, which was chosen as large consultancy of the year, O2 and the Dog Trust’s in-house teams were the in-house teams of the year and Eulogy! won medium consultancy of the year. Hope and Glory PR nabbed trophies for both the small and new consultancy of the year awards. Campaign of the year awards went to Vinspired and Unity for #ReverseRiots and Mischief for its Happier Hens campaign.

The awards celebrated the work of both in-house and agency teams and presented trophies to a spread of corporate and consumer PR teams, alongside those who excelled at evaluation and sector-based work.

Francis Ingham, PRCA director general, says, “The quality of the award entries has really impressed our judges this year, and what we saw last night was a huge testament to the industry’s ability to create, innovate and progress. I would like to thank everyone who worked so hard to make the Awards happen – our sponsors, our judges, our entrants, and the PRCA team.”

The awards, distributed at London’s Hilton Park Lane hotel, were rounded out by an evening of dancing, networking and a surprising, though not entirely unwelcome, set of video games.

The full list of winners is as follows:

LARGE CONSULTANCY OF THE YEAR

Ogilvy Public Relations

IN-HOUSE TEAM OF THE YEAR (PRIVATE SECTOR)

O2

IN-HOUSE TEAM OF THE YEAR (PUBLIC SECTOR)

Dogs Trust

IN-HOUSE PROFESSIONAL OF THE YEAR

Polly Tracey, American Airlines

CONSULTANCY HEAD OF THE YEAR

Michael Frohlich, Ogilvy Public Relations

YOUNG COMMUNICATOR OF THE YEAR (AGENCY)

Ewan Livingston, MHP Communications

YOUNG COMMUNICATOR OF THE YEAR (IN-HOUSE)

Tanvir Nandra, IAM

MEDIUM CONSULTANCY OF THE YEAR

Eulogy!

SMALL CONSULTANCY OF THE YEAR

Hope and Glory PR

NEW CONSULTANCY OF THE YEAR

Hope and Glory PR

INTERNATIONAL CONSULTANCY OF THE YEAR (NOT UK BASED)

Trans-Arabian Creative Communications

INTERNATIONAL CONSULTANCY OF THE YEAR (UK BASED)

Edelman

SPECIALIST CONSULTANCY OF THE YEAR

London Communications Agency

AUTOMOTIVE

John Doe: Vauxhall Ampera Season at the Kings Cross Filling Station

BUSINESS TO BUSINESS

Octopus Group: The Global Golden Hour

BROADCAST (IN-HOUSE)

Eurostar and TVC: Eurostar Opening the Way to London 2012

BROADCAST (AGENCY)

MSL London: We can Rebuild Him – Bringing Bionic Vision to Britain

CONSUMER

British Airways: Home Advantage – London 2012 Games Campaign

CONSUMER – HIGH BUDGET

Hill+Knowlton Strategies: P&G Thank You Mum

CONSUMER – LOW BUDGET

Mischief: Happy Hens Lay Tastier Eggs

CORPORATE SOCIAL RESPONSIBILITY (AGENCY)

Unity: Shwoppers Not Keepers

CORPORATE SOCIAL RESPONSIBILITY (IN-HOUSE)

Nationwide Building Society: Driving Employee Engagement Through Citizenship at Nationwide

CORPORATE, FINANCIAL AND INVESTOR RELATIONS (AGENCY)

Brands2Life: Talent Insight is Foresight: Placing SHL at the Centre of the Talent Debate

CORPORATE, FINANCIAL AND INVESTOR RELATIONS (IN-HOUSE)

The Jockey Club: £25m Racecourse Bond: Launching the First Retail Bond in British Sport

CRISIS AND ISSUES MANAGEMENT (IN-HOUSE)

O2: Network Outage

CRISIS AND ISSUES MANAGEMENT (AGENCY)

Westco Ltd: Pork found in halal sausages in Westminster schools

DIGITAL AND NEW MEDIA (IN-HOUSE)

vInspired  and Unity: #ReverseRiots

DIGITAL AND NEW MEDIA (AGENCY)

Splendid Communications: Marmite Oxford Street Christmas Lights

EVALUATION (IN-HOUSE)

Ribena and Unity: Ribena Plus Play

EVALUATION (AGENCY)

Porter Novelli: How a Handful of Almonds Helped Jane to Snack Happy

HEALTH AND WELLBEING (IN-HOUSE)

RNIB: Spot the Signs campaign

HEALTH AND WELLBEING (AGENCY)

The Red Consultancy: Team Give Blood

INTERNAL COMMUNICATIONS (IN-HOUSE)Nationwide Building Society: Bringing Nationwide’s Financial Results to Life for our Employees

INTERNAL COMMUNICATIONS (AGENCY)

Onevoice Connect, Emanate London: Think Pink for Philips

INTERNATIONAL CAMPAIGN (IN-HOUSE)

International Fur Trade Federation: Reversing the Netherlands Trade Ban on Fox and Chinchilla Fur

 INTERNATIONAL CAMPAIGN (AGENCY)

APCO Worldwide: TV9: The Free Press Georgia Movement

MEDIA RELATIONS (IN-HOUSE)

Grant Thornton UK: Acing Budget 2013 Through Fun and Insight

MEDIA RELATIONS (AGENCY)

Mischief: Cake Hotel

NOT-FOR-PROFIT AND CHARITY (IN-HOUSE)

vInspired and Unity: #ReverseRiots

NOT-FOR-PROFIT AND CHARITY (AGENCY)

Kallaway: The Launch of the Mary Rose Museum

PUBLIC AFFAIRS (AGENCY)

Hanover Communications: Abolishing the Beer Duty Escalator

PUBLIC AFFAIRS (IN-HOUSE)

Cancer Research UK: A Voice for Radiotherapy

PUBLIC SECTOR, VALUE FOR MONEY (AGENCY)

Cater & Co. The Social Kinetic: JoinedUp Health & Care for South Devon

PUBLIC SECTOR, VALUE FOR MONEY (IN-HOUSE)

Surrey Police: Gone in 60 Seconds

TECHNOLOGY (AGENCY)

The Red Consultancy: RootMetrics: From Nowhere to Everywhere in Three Months

TECHNOLOGY (IN-HOUSE)

EE: The Launch of EE

CAMPAIGN OF THE YEAR (IN-HOUSE)

vInspired and Unity: #ReverseRiots

CAMPAIGN OF THE YEAR (AGENCY)

Mischief: Happier Hens Lay Tastier Eggs