THURSDAY 14 NOV 2013 12:00 PM


Reaching disparate internal audiences is a perpetual challenge for internal communicators. Some choose to rely on tried and true channels like email or intranets, others have employed video as means to reach employees.

Another solution, webinars, offers internal communicators the opportunity to recreate a face-to-face format via digital means. On 19 November and 26 November, Arkadin and NASDAQ OMX are running a webinar on webinars.

The two-part series will provide training advice, case studies and best practice to internal communicators, investor relations managers and any others needing to reach a disparate community.

Case studies will be presented by IC consultant Kelly-Ann Latto from BSkyB and IR specialist Souheil Salah from Shire Pharmaceuticals.

The use of webinars has been on the rise in communications as technology has become more capable. AstraZeneca, for example, ran a series of training webinars for its management team that imparted best practice in presenting and public speaking techniques. The results were staggering in terms of employee engagement and satisfaction.