TUESDAY 1 APR 2014 12:45 PM

LIGHTS GO OUT FOR EARTH HOUR

On Saturday 29 March, the world turned off the lights from 8:30 to 9:30 p.m. in support of Earth Hour – the World Wide Fund for Nature’s (WWF) environmental awareness initiative.

Grumpy Sailor, Pentagram and Google Creative teamed up in order to support the WWF’s Earth Hour campaign, through a webapp called, SKYPAD.

The SKYPAD app encouraged participants to turn out the lights in order to raise awareness and encourage a cleaner and greener lifestyle. It supported the key objectives of the WWF’s campaign to tackle issues which are directly related to unnecessary energy use, such as climate change and global warming.

Pentagram partner, Naresh Ramchandani says, “We wanted to create a kind of galactic Avaaz, a canvas on which people could express their support for Earth Hour and the Earth in general.”

Grumpy Sailor's James Boyce adds, “We didn't want to make just another website. We're firm believers that a fun and creative experience can really inspire change and encourage people to think more deeply about their world.”

The app allows users to explore the night sky under the watchful eyes of “Panda-nauts” who orbit the page. Users can create their own constellations and share the finished product via social media, a feature which helps raise awareness on WWF's Earth Hour campaign.

The app, built by Grumpy Sailor, was creatively supported by Google Sydney's Creative Lab with Pentagram producing the brand mark and visual identity.

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