The Transform Awards, Europe’s largest and most accomplished celebration of rebranding, repositioning and brand transformation, has launched Transform MENA. The awards serve as the benchmark for excellence in rebranding and visual identity.

Transform MENA will honour the best entries in strategy, process and sector as well as those from each country within the Middle East-North Africa region.

Events & publishing manager at Cravenhill Publishing Liz Foggitt says, “It’s been fantastic to see the Transform Awards grow in Europe and we’re really excited to be launching in the Middle East and North Africa. The awards honour the best work throughout the rebrand process from the creation of a visual identity, to the creative strategy adopted, right through to the implementation. It’s great to be able to commend and benchmark the best in rebranding and brand evolution globally.”

Entries will be accepted until 11 March, however those received by 18 February will receive a €100 discount. Entries will be judged by a panel of experienced branding experts from across the region who will select winners for each category as well as the ‘Best overall visual identity’.

Transform MENA will also feature a morning conference on rebranding and reputation to be held on the day of the awards dinner in Dubai. 

Previous winners of the Transform Awards include HSBC, Asics, EDF Energy, Pearson, Telefonica and other prominent international brands.

The full list of categories is as follows:

Content

• Best use of a visual property; photography/illustration/digital
• Best brand architecture solution
• Best use of copy style/tone of voice

Process

• Best external stakeholder relations during a rebrand
• Best internal communication of a rebrand
• Best implementation of a rebrand
• Best implementation of a rebrand across multiple markets

Strategy

• Best creative strategy
• Best brand evolution

Type

• Best corporate rebrand for a spinoff/new company
• Best corporate rebrand to reflect changed mission/values/positioning
• Best corporate rebrand following a merger or acquisition
• Best brand consolidation
• Best rebrand of a digital property

Sector

Best visual identity from:

• charity/NGO non-profit
• energy and extraction
• financial services
• healthcare and pharmaceutical
• industrial and basic material
• professional services
• property
• public
• retail
• technology, media & telecommunications
• travel and tourism

Best overall visual identity 

Best rebrand by country

Grand Prix for excellence in rebranding