British creative industries are changing. Content, digital and design are becoming more of a focus in schools and to the economy. BIMA, the British Interactive Media Association, is changing too.

It’s successful Digital Day programme completed a second turn in the nation’s schools last October and its Hot 100 list highlighted the best in British digital in July for the first time. In October, long-time chairman Justin Cooke resigned his post to pave the way for Adam Graham to take the helm. Today, another change was announced on the leadership level. 

Former events and marketing manager Bridget Beale will become the organisation’s first managing director. She assumes the role to spearhead BIMA’s growth programme beyond these recent successes. Graham says Beale’s commitment and enthusiasm for the organisation have made an impact over the past few years and that she is the right person to lead BIMA through its future growth.

Beale says, “UK digital leads the world and BIMA has been there since the beginning. Our members look to BIMA to keep them ahead of the curve, connected and supported, and I’m honoured to lead the delivery and expansion of this vital service. Digital is marked out by its fantastic people and exciting businesses and I look forward to welcoming many more of them into the BIMA family in the near future.” 

BIMA has represented Britain’s digital industry since 1985.