Public relations has become a popular option of study for both university students and those seeking entry into the communications profession. Diploma programmes often offer rigorous and practical preparation for a competitive industry.

The CIPR, which has been a proponent of communications education on both the degree and qualifications levels for many years, launched a new competition for PR students today. The Douglas Smith Student Award is an annual competition intending to find the CIPR’s most talented students.

University students on CIPR-recognised degree courses within the UK and those undertaking a CIPR diploma at an overseas accredited centre are eligible for the prize.

“Douglas Smith was a founding member of the CIPR’s International group, a former CIPR president, and a man who took mentoring young talent seriously. We all have a responsibility to help young people break into PR so I’m delighted to support this award. I hope it goes some way to helping a new generation showcase their talent and demonstrate they’re willing to go the extra mile,” president of the CIPR, Stephen Waddington, says.

A judging panel will select a shortlist of six from individual or team entries discussing how the student or students would run a campaign “to support or oppose the introduction of genetically modified rice to countries with low rainfall.”

Smith, who died last January, was also a founding fellow of the PRCA. His memory is also honoured by the PRCA's year-old Douglas Smith Prize which recognises the best young public affairs professional. The first winner, announced in December 2013, was public affairs and PR manager at Whizz Kidz Rhiannon Huges. PRCA director-general Francis Ingham said of Smith, "I met Doug 10 years ago and he was truly a legend. Legendary for doing things with maximum force; ferocious in business; wholly committed as a friend; fierce as an opponent. His contribution to the industry was enormous."

Entries to the Douglas Smith Award will be accepted until 14 April with the winner announced on 12 June at the CIPR’s AGM. Douglas Smith, for whom the programme is named, was a prominent mentor to young people in PR. The £1,000 award is intended to encourage aspiring communicators to think about international and ethical considerations in their work.