IVCA CELEBRATES CORPORATE VIDEO (WITH A NEW NAME)
Corporate video has become an established sector within the communications industry as its use has expanded into internal communications, investor relations and onto mobile platforms. The IVCA Awards benchmarks excellence in corporate video each year.
Tonight’s IVCA Awards, held at the Grosvener House Hotel in London, mark the final event to be held under the IVCA banner. It is also the first to be held jointly by IVCA-Eventia, which joined forces in January of this year. The organisation unveiled its new brand, EVCOM –short for Event & Visual Communication Association – at the awards last night. The announcement was made following a reality-defying laser display. The evening's partnership theme evoked EVCOM partnership.
The 26th annual IVCA Awards was rung in by ‘Crisis Christmas Cards, a JB3 Creative and Giggle Group creation that took home the Grand Prix award. The inaugural ‘Production company of the year’ award was won by MerchantCantos and the ‘Industry award for communication effectiveness’ was given to ‘Fighting striga’ by Agro-Insigh for ICRISAT. Also new to the mix, the ‘Best app’ was won by drpgroup for its app development with ENRC.
Dale Parmenter, chairman of IVCA-Eventia and drpgroup MD, said at the launch of this year’s programme, “This is an extremely important and poignant year for the ceremony as the first IVCA Awards to be delivered under the banner of the new Eventia-IVCA Association. The evening this year will be a real celebration of the communications industry as a whole and will also reveal some exciting new initiatives that Eventia-IVCA will be delivering in the coming year.”
The Edge Picture Company, drpgroup and MerchantCantos were all multiple gold award winners. The full list of winners is below:
Best Learning & Development Communication sponsored by drpgroup
Gold: Legal & General – Everyday Matters by Juice for Legal & General
Silver: Plan for the Weekend by Big Button for Network Rail
Bronze: The Unusual Suspects by The Edge Picture Company for Tesco
Highly Commended: Exploited by Pukka Films for CEOP
Highly Commended: Performance Review: Code Red by Video Arts
Best Health and Safety Communication sponsored by The Communication Director’s Forum
Gold: SKANSKA: A Crushing Realisation by BRAVE DOG FILMs for SKANSKA
Silver: Alice by 1871 Productions for RSSB
Bronze: Get Wise to STI’s by Straker Films with Ten Alps Communicate for Sanofi Pasteur MSD
Best Charity and Not for Profit Communication sponsored by Aeorema Cheerful Scout
Gold: The Deafening Silence by White Boat TV for Abigail’s Footsteps
Silver: The Man Behind Your Chocolate by Nice and Serious for Rainforest Alliance
Bronze: Louise’s Story by The Edge Picture Company for British Gas/Shelter
Highly Commended: Into the Future Appeal Film by Vanilla Films for The Duchenne Research Fund
Highly Commended: The Tie by Maverick Television for Impetus – The Private Equity Foundation
Best Recruitment and Induction Communication sponsored by drpgroup
Gold: Nationwide PRIDE by Wordley Production for Nationwide Building Society
Silver: Haircut by Straker Films with The Agency for Nationwide Building Society
Bronze: We Mean Energy by Casual Films for TAQA Brantani
Highly Commended: London Power Tunnels – Rodney’s Video Diary by Broadcast Media Services Ltd for National Grid
Highly Commended: Careers Website Videos by CTN Communications for Royal Navy
Best Sales of Products and Services Communication sponsored by Prime Focus
Gold: BASICS Optimizer by Woodsfilm for Vocality
Silver: Cyber Security. Evolved. by The Edge Picture Company for Deloitte/Symantec
Bronze: Workspace – This is Workspace by Aluminium Pictures for Workspace PLC
Highly Commended: Samsung N-series Product Film by Ekstasy Ltd for Samsung
Highly Commended: Route Launch Film by We Are Seventeen for Route
Best Brand Communication sponsored by MerchantCantos
Gold: Ali’s Film by FQC Media / Big Features for Ministry of State, Dubai
Silver: Our Lives by Maverick Television for Health Education England
Bronze: Trust by Wordley Production for Nationwide Building Society
Highly Commended: 12.29 by The Edge Picture Company for British Airways
Highly Commended: Access Prepaid Worldwide: The Access Story Radley by Yeldar Ltd for Access Prepaid Worldwide
Best Public Relations Communication sponsored by The Children’s Air Ambulance
Membership Campaign by Gold: Maverick Advertising & Design Ltd for Gibraltar Football Association
Silver: Primark Bangladesh by Pretzel Films for Primark
Bronze: Normandy Motorcycles by Hound Dog Films for Normandy Motorcycle Company
Highly Commended: Animated films made from Jazz Shapers programmes originally aired on Jazz FM in association with Mishcon de Reya
Highly Commended: “Our Goal” Team 54 Gibraltar Football Association UEFA
Best Internal Communication sponsored by Speakeasy Productions
Gold: Louise’s Story by The Edge Picture Company for British Gas/Shelter
Silver: 12.29 by The Edge Picture Company for British Airways
Bronze: Special Moments by The Edge Picture Company for Lloyds Bank
Highly Commended: ‘Where’s Barry?’ & ‘I Am The Accident’ by Juice Learning for Toyota Motor Manufacturing U.K.
Highly Commended: The Unusual Suspects by The Edge Picture Company for Tesco
Best Regular Communications sponsored by Barford Productions
Gold: HSBC NOW by MerchantCantos for HSBC
Silver: Arup Fellows by Films Speakeasy Productions Ltd for Arup
Bronze: TwoSix TV by CTN Communications for Royal Navy
Highly Commended: Primark Bangladesh by Pretzel for Films Primark
Highly Commended: Quarterly Marketing Forum by CTN Communications for Unilever
Best B2C Promotion and Information sponsored by Aeorema Cheerful Scout
Gold: Rolls-Royce Wraith Launch Film by Tangerine Films for Rolls-Royce Motor Cars / Partners Andrews Aldridge
Silver: Journeys BDA by Creative Holocaust for Memorial Day Trust
Bronze: Oyster Smart by Belong for Transport for London
Highly Commended: UEFA Youth League Trailer by Armoury for UEFA
Best Digital Communication sponsored by TheNewsMarket
Gold: Celebrating Customer Success by Engine for Santander
Silver: The Beacon Centre by Brickwall for Barnet, Enfield and Haringey Mental Health NHS Trust
Bronze: The Source by CPL for SABMiller
Highly Commended: Embarrassing Drunken Walks by Marmalade Film and Media for Diageo
Highly Commended: Wickes Store Builder Interactive by drpdigitalmedia part of the drpgroup for Wickes
Best App sponsored by Communicate Magazine
Gold: ENRC 150 Group Event App by drpdigitalmedia part of the drpgroup for ENRC
Silver: Respimat Interactive Handling Guide by Ogilvy DigitalHealth for Boehringer Ingelheim
Bronze: ALLEVYN Life Promise App by Eon Visual Media for Smith & Nephew
Highly Commended: Thomson Reuters 4th Pan-Asian Regulatory Summit by Concise Media Design for Thomson Reuters
Highly Commended: PROCHEX project management App by drpdigitalmedia part of the drpgroup for PROCHEX
Best Brand Event
Gold: JCB Global Dealer Conference by drpgroup for JCB
Silver: Build the Rainbow, Taste the Rainbow by Spectrecom Films for Skittles/Mesh Marketing
Bronze: The drpgroup BOOM Launch by drpgroup for drpgroup
Best Internal Event sponsored by XL Video
Gold: ENRC 150 Group Conference by drpgroup for ENRC
Silver: Walk the Talk by Active Training Team Limited for Crossrail
Bronze: Global Communications Summit 2013 by HSBC
Highly Commended: Allergan EAME Sales Conference 2013 by Ashfield Meetings & Events (formerly Universal WorldEvents) for Allergan
Highly Commended: Baby Talk Live 2013 by Top Banana Communication Limited for Danone
Most Effective Event sponsored by The Edge Picture Company
Gold: Microsoft – ‘Let’s Go Beyond’ @ The Cannes Lions Festival of Creativity 2013 by Aeorema Twentyfirst for Microsoft
Silver: Walk the Talk by Active Training Team Limited for Crossrail
Bronze: JCB Global Dealer Conference by drpgroup for JCB
Best Animation sponsored by A Vision
Gold: Access Prepaid Worldwide: The Access Story by Radley Yeldar Ltd for Access Prepaid Worldwide
Silver: Route Launch Film by We Are Seventeen for Route
Bronze: Getting started at the British Library by Aspect Film and Video for British Library
Best Film sponsored by Prime Focus
Gold: 4GEE at Work with Nick Saint Distribution by Publicis Chemistry for EE
Silver: BASICS Optimizer by Woodsfilm for Vocality
Bronze: ‘My Cambridge’ by Contra for University of Cambridge
Best Documentary sponsored by drpgroup
Gold: Educating Yorkshire by Twofour for Channel 4
Silver: “When the Fish and Tin have gone…” by Centre Screen Productions for The Heartlands Trust
Bronze: Doreen by Pretzel Films for Tearfund
Highly Commended: My HIV. My Life by Liquid Productions London Ltd for Viiv Healthcare
Highly Commended: The Road to Houston by DSP for Shell Creative (TV)
Best Drama sponsored by AV Magazine
Gold: The Deafening Silence by White Boat TV for Abigail’s Footsteps
Silver: Cyber Security. Evolved. by The Edge Picture Company for Deloitte/Symantec
Bronze: Speak Up by The Edge Picture Company for UK Power Networks
Best Direction sponsored by A Vision
Gold: Barbara’s Evolving Story by White Boat TV for Guy’s and St Thomas’ NHS Foudation Trust
Silver: Get Wise to STI’s by Straker Films with Ten Alps Communicate for Sanofi Pasteur MSD
Bronze: 12.29 by The Edge Picture Company for British Airways
Highly Commended: First to a Million by Paul Gowers at Buddy for CEOP
Best Post-Production sponsored by Speakeasy Productions
Gold: Trust by Wordley Production for Nationwide Building Society
Silver: Unseen by Nice and Serious for WWF
Bronze: Rolls-Royce Wraith Launch Film by Tangerine Films for Rolls-Royce Motor Cars/Partners Andrews Aldridge
Highly Commended: Haircut by Straker Films with The Agency for Nationwide Building Society
Best Use of Music sponsored by MerchantCantos
Gold: Crisis Christmas Cards by JB3 Creative and The Giggle Group for Crisis
Silver: 12.29 by The Edge Picture Company for British Airways
Bronze: Nismo vs Wingsuit by Want Some Media for Proud Robinson
Highly Commended: BMW Sweet Chariot by Juice for BMW UK
Highly Commended: Get Wise to STI’s by Straker Films with Ten Alps Communicate for Sanofi Pasteur MSD
Best Script sponsored by Televisual Magazine
Gold: Speak Up by The Edge Picture Company for UK Power Networks
Silver: Haircut by Straker Films with The Agency for Nationwide Building Society
Bronze: 4GEE at Work with Nick Saint Distribution by Publicis Chemistry for EE
Highly Commended: First to a Million by Jim North at Buddy for CEOP
Highly Commended: Life in the Naval Service by CTN Communications for Royal Navy
Best Photography sponsored by drpgroup
Gold: How to Buy Art by Indigo Blue Media & Blueberry Child Films for Creative Leicestershire
Silver: Doreen by Pretzel Films for Tearfund
Bronze: ‘My Cambridge’ by Contra for University of Cambridge
Highly Commended: Pistons, Passions and Sicilian Pleasures by Tilling Productions for Upfolds Media
Laurus Award sponsored by drpgroup
Gold: Do You Care? by Spectrecom Films for MacMillan Cancer Support
Silver: ‘Sponsored children tell their story’ by Contra World Vision
Bronze: Forces Sauces by Bluemarlin with Gavin Knight for Stoll & Bluemarlin
Highly Commended: Silence by Greenroom Films for LGBT Youth Scotland
Highly Commended: The Casual Films Academy by Casual Films for CoppaFeel/The Living Wage/Street Souls
Production Company of the Year sponsored by TheNewsMarket
Winner: MerchantCantos
Judges Commendation: Nice and Serious
Industry Award for Communication Effectiveness sponsored by The Edge Picture Company
Gold: “Fighting Striga” Video Initiative by Agro-Insight for ICRISAT
Silver: We Mean Energy by Casual Films for TAQA Brantani
Bronze: Royal Anglian Regiment Recruiting Campaign by Grosvenor for Royal Anglian Regiment
The Grand Prix Award
Crisis Christmas Cards by JB3 Creative/The Giggle Group for Crisis