It was about the right time, Dale Parementer, CEO of drp, says, to rebrand. The company, formerly known as drp group, is a leading corporate video production and communications firm. Coming up on its 35th anniversary, it was a good time to rebrand the company’s 10 year-old identity.

“We felt it was time to have a new look. We’re making some changes to the products and services that we offer and we just wanted something a little more contemporary, a little cooler than what we had before,” Parmenter says.

Drp, which had for years been known for its video offering, has diversified to offer much more in the way of corporate communications. Its recent acquisition of Grosvener TV, a prominent video production company, is only the latest in a period of expansion that Parmenter says is set to continue well into drp’s 35th year and beyond. “Grosvener has fit in well over the past few months and it has become an integral part of our team. We’re looking to do the same with other organisations at the moment,” he adds.

The rebrand, which drops the ‘group’ from the company name, also features a relaunch of drp’s digital assets. That coincides with an enhanced focus on digital communications within the list of services offered by drp. “We’re on quite an aggressive growth plan so we hope the clients like it. We just want to give confidence to our clients and our potential clients and to the marketplace that we can really fit with our clients needs and provide what they require on an ongoing basis,” Parmenter says.

The rebrand, though now official, acts as the foundation of the 35th anniversary celebrations, set to kick off in January. “It’s a great time for us to be looking back and looking at our heritage and looking forward to the next 10 years and how we can build on our heritage. That’s something that’s quite powerful for us and quite unique in the industry.”