The medium of video is uniquely placed to affect and influence the public psyche. This makes it the natural choice of communication for campaigns that want to align their audience with a specific cause or message. The Clarion Awards is EVCOM’s recognition of socially conscious video communications campaigns, and is now in its 11th year.

The 2014 EVCOM Clarion Awards, promoting CSR, diversity, sustainability, community development, education and health issues, were held at the British Medical Association in London last Friday. Winners on the night included ‘Grand prix’ winner Belong, who won for the ‘Midlands together’ case study. The campaign also won in the ‘Video’ and the ‘Advertising and promotional’ categories.

EVCOM CEO Marco Forgione says, "Congratulations to all the winners of the EVCOM Clarions, this was a record-breaking year for participation and it was exciting to see the breadth and scale of the work and projects which have been delivered over the past year. EVCOM members are helping brands and organisations communicate their CSR messages on film, video, broadcast, radio and events."

Other winners on the night included Big Button, who won ‘Social media’ for ‘Mike’s last ride’; a hard-hitting road safety film for Lancashire County Council. The film received over 50,000 hits in its first two weeks on YouTube. EdComs also took home three awards for two campaigns: ‘The mystery of dragon castle’ and ‘Smart kids’. EVCOM China recognised ‘Water cellar for mothers’, a sustainable development campaign by China Women’s Development Foundation (CWDF). The project helped to ensure clean water for families living in Western regions of China. ​

Winning videos can be viewed on the EVCOM YouTube channel.

The full list of winners is as follows:

Advertising & Promotional

BASK Drakensburg Project by Sweet Spot Content

Midlands Together case study by Belong

Everyday Heroes by Tinderflint

Strategic Communications

Do You Care? by Spectrecom Films

Avanade ‘Changing the perception of technology’ by Purple Flame Media Ltd

CropLife online film by ONE TWO FOUR

Domestic Abuse in the Armed Forces – Where to Find Help by GROSVENORFILM

Social Media Campaign

Beauty Burns by Brickwall

Mike’s Last Ride by Big Button

#FGMrose by Marmalade Film and Media

Video

Midlands Together case study by Belong

Louise’s Story by The Edge Picture Company

Kim’s Story by MerchantCantos 

Interactive

The Mystery of Dragon Castle by EdComs

Treatment Identification Tool by Ogilvy DigitalHealth

Smart Kids by EdComs

Website

FMC Corporate Sustainability Website by FMC Corporation & Waldinger Creative

Aviation: Benefits Beyond Borders by Brickwall

Seize your power by Nice and Serious

Printed Material

Psychologies Magazine by Kelsey Publishing Ltd

WPP Sustainability Report by Addison Group

HP Living Progress Report by HP

Internal Live Event

Half-Life: A safety day with a difference by Juice Learning Limited

CSE show for The Chelsea Pensioners by SSVC/CSE Forces Entertainment

Winning Balance by other Creative Ltd

External Live Event

British Gas Generation Green Energy Performance by BEcause Brand Experience

The Mystery of Dragon Castle by EdComs

Disability Confident Launch Event July 2013 byThe Live Group

Sustainable Event

Smarter Greener Living by other Creative Ltd

British Gas Generation Green Energy Performance by BEcause Brand Experience

Broadcast Programmes

Marine A: Criminal or Casualty of War by Chris Terrill, Uppercut Films

My Life Ethan by Future & Co

15,000 Kids and Counting by True Vision North

Radio

The Butler Trust – One nomination can change prison by Radio Wanno – Media For Development

Doing Time with Eddie Nestor by Radio Wanno – Media For Development

HMS Medusa – 70 years on by BFBS

Sustainable Event Service Provider

SiMS

Sustainable Event Service Provider – Hybrid Events Specialists by The Live Group

e-Luminate Cambridge Festival by Hawthorn

Innovation Award

5 Star Remarkable Loop Paper – Launch Campaign by Juice

“What do you see when you look at me?” – Kisharon Fundraising Film 2014 by Vanilla Films

Great Daffodil Appeal Tips by Spectrecom Films

Grand Prix

Midlands Together case study by Belong