CORPORATE ENGAGEMENT AWARDS CELEBRATES BUSINESS AS FORCE FOR CHANGE
Collaboration has changed the way business interacts with the world around it. That was readily apparent at last night’s Corporate Engagement Awards.
The awards honoured the best in European sponsorship, partnerships and corporate social responsibility. In the hundreds of entries judged, those that won exhibited true collaboration between partner organisations or within an internal community.
The night’s Grand Prix winner, which also took home four other gold awards and one silver was a collaboration between over six partners, all of which had their own objectives leading into the project. The Build-it programme, supported by Cospa, brought public, private and third sector stakeholders together in south London’s borough of Lambeth to allow young people out of traditional education to build skills while helping to regenerate their local community.
Tim Reading, director of Cospa, which coordinated the Build-it programme, says, "It's tremendous to see Build-it recognised for the impact its having in helping young people to learn valuable new vocational skills and access employment opportunities whilst improving social housing in local communities. At the same time, I'm really pleased that the awards have highlighted and acknowledged the collaborative, cross-sector partnership approach that underpins and drives the programme. All of the partners involved both contribute something unique and essential to help make the programme happen, but also gain demonstrable business and organisational benefits from their involvement."
The next two most successful programmes included a collaboration between Camden Town Unlimited, the Camden Council and the Mayor of London (Greater London Authority) to support SMEs and artists in the Camden area and KPMG’s longstanding pro bono programmes with partners ranging from Restless Development and Fairtrade to Shelter and the National Literacy Trust.
The awards were presented by Paralympic medallist and television presenter Ade Adepitan who discussed the value of working together and understanding one’s community.
The Corporate Engagement Awards, now in their fourth year, recognise successful programmes across sectors and industries. This year, those taking home trophies hailed from companies as big as Telefónica and McDonalds to as locally-focused as the Saffron Lane Neighbourhood Council and PT Bank Mandiri, hailing from Indonesia. Winners made a difference in the worlds of sports, agriculture and development, local business, education, sustainability and recycling and beyond.
David Hamilton, one of the CEA judges and head of PR and engagement for Action for Children, says, "The Corporate Engagement Awards are a brilliant showcase for the outstanding work happening in corporate social responsibility teams and beyond. Businesses who engage effectively with non-for-profit organisations can make a real difference in solving society's problems and in encouraging opportunity and quality of life for all. They also help companies to increase the retention and enthusiasm of their own staff, and help employees to reach their potential. It was a delight, as a judge to see so many strong entries in the awards. We uncovered many great examples of how partnerships can work in practice, demonstrating clear passion for the causes being supported."
The full list of winners is as follows:
Best arts and culture programme
Gold - HighTide and Lansons
Silver – EY and Tate
Bronze - VTB Capital and Eifman Ballet
Best charity, NGO or NFP programme
Gold - Barrie Wells – Box 4 Kids
Bronze - CEAD - Centre for Environment And Development, CEAD Fisherfolk Collective and CEAD Women SHGs
Bronze - KPMG LLP, Dyslexia Action, Shelter and The National Literacy Trust
Best pro bono work for a charitable, social and ethical cause
Gold - KPMG LLP, Dyslexia Action, Shelter and The National Literacy Trust
Silver - 30% Club, BNY Mellon and MHP Communications
Bronze - Housing for Women and MerchantCantos
Bronze - Barrie Wells – Box 4 Kids
Highly commended - WPP
Best educational programme
Gold - Cospa, Hyde Housing, Keepmoat, Lambeth Council, Lambeth Living, London Youth, Mears and Metropolitan
Silver - Telefónica UK (O2) and Young Enterprise
Bronze - EDF Energy and EdComs
Bronze - National Apprenticeship Service and Public Relations Consultants Association
Highly commended - National Grid, City Year UK and Grayling Public Affairs
Best environmental and sustainable programme
Gold - Marks & Spencer Group and Oxfam
Gold - PT Bank Mandiri TBK and Universitas Gadjah Mada
Silver – Dentsu Aegis Network and Yomp
Bronze - O2 and Hope&Glory PR
Bronze - Wm Morrison Supermarkets
Highly commended - Olswang and Project Dirt
Best sports and leisure programme
Gold - Barrie Wells – Box 4 Kids
Silver - Premiership Rugby, British Council and Serviço Social da Indústria
Best combined programme
Gold - Cospa, Hyde Housing, Keepmoat, Lambeth Council, Lambeth Living, London Youth, Mears and Metropolitan
Silver - Camden Town Unlimited, Camden Council and The Mayor of London (Greater London Authority)
Bronze - Premiership Rugby, BT Sport's Supporters Club and Public Health England
Highly commended - School for Social Entrepreneurs, Big Lottery Fund, Lloyds Bank and Bank of Scotland
TIME
Most effective short term programme
Gold - PT Bank Mandiri TBK and Universitas Gadjah Mada
Silver - Camden Town Unlimited, Camden Council and The Mayor of London (Greater London Authority)
Silver - KPMG LLP, Dyslexia Action, Shelter and The National Literacy Trust Bronze - O2 and Hope&Glory PR
Highly commended - KCOM Group and Sparks
Most effective long term programme
Gold - KPMG LLP, Child Helpline International, Fairtrade and Restless Development
Silver - EDF Energy
Silver - Telefónica UK (O2), The National Youth Agency and UK Youth
Bronze - School for Social Entrepreneurs, Big Lottery Fund and Lloyds Bank and Bank of Scotland
Highly commended - HighTide and Lansons
SPONSORSHIP
Best sponsorship activity to raise brand awareness
Gold – Sony Mobile, Crispin Porter + Bogusky and Grandins Flying Circus
Best alignment of brand values through a sponsorship activity
Gold - Coca-Cola Great Britain, FIFA and StreetGames
Silver - vInspired and RBS Early Careers
Most innovative sponsorship activity
Gold - Cancer Research UK and ScottishPower
Silver - Sony Mobile, Crispin Porter + Bogusky and Grandins Flying Circus
Highly commended - VTB Capital and Calvert 22
CORPORATE SOCIAL RESPONSIBILITY
Best alignment of brand values during a CSR programme
Gold - O2 and Hope&Glory PR
Silver - BT and Lord's Taverners
Best community involvement during a CSR programme
Gold - Cospa, Hyde Housing, Keepmoat, Lambeth Council, Lambeth Living, London Youth, Mears and Metropolitan
Silver - Astellas Pharma EMEA and various partners
Silver - KPGroup Philippines, Inc. and Kanepackage Group of Companies
Bronze – Premiership Rugby, Barclays, Comic Relief, Land Rover and Wooden Spoon
Bronze - Michelin
Highly commended - NatWest, Royal Bank of Scotland and M&C Saatchi Sport and Entertainment
Best collaboration of a single event
Gold – Vodafone, Vodafone Foundation and Threshold Sports
Silver - Investec Wealth & Investment and Lord's Taverners
Silver - National Farmers Union and Wm Morrison Supermarkets
Highly commended - Cancer Research UK and ScottishPower
Most innovative collaboration
Gold - Camden Town Unlimited, Camden Council and The Mayor of London (Greater London Authority)
Gold - Cospa, Hyde Housing, Keepmoat, Lambeth Council, Lambeth Living, London Youth, Mears and Metropolitan
Silver - Internet Matters
Bronze - Central England Co-operative and Saffron Lane Neighbourhood Council
Highly commended - KPMG LLP, Child Helpline International, Fairtrade and Restless Development
Best foundation programme
Gold - Santander UK Foundation
COMMUNICATION
Best stakeholder communications
Gold - Internet Matters
Gold - Puma Energy and MerchantCantos
Bronze - Marks & Spencer Group and Logistik
Best internal communications
Gold - EDF Energy
Silver - Puma Energy and MerchantCantos
Silver - Tayburn
Bronze - McDonald’s UK and Arc London
Highly commended - 100%Open and Oxfam
Best PR and external communications
Gold - MasterCard Europe and Ketchum
Silver - Internet Matters
Bronze - O2 and Hope&Glory PR
Highly commended - Anthony Nolan and Trinity Mirror plc
Best evaluation
Silver - EDF Energy
PROCESS
Best collaborative approach
Gold - Camden Town Unlimited, Camden Council and The Mayor of London (Greater London Authority)
Gold - Central England Co-operative and Saffron Lane Neighbourhood Council
Silver - Cospa, Hyde Housing, Keepmoat, Lambeth Council, Lambeth Living, London Youth, Mears and Metropolitan
Silver - KPMG LLP and Living Wage Foundation
Bronze - Cancer Research UK and ScottishPower
Highly commended - Asda and Corporate Culture Group
Best execution
Gold- Camden Town Unlimited, Camden Council and The Mayor of London (Greater London Authority)
Silver - O2 and Hope&Glory PR
Bronze - Asda and Corporate Culture Group
Best management of a programme
Gold - KPMG LLP, Child Helpline International, Fairtrade and Restless Development
Silver – TI Pharma, Astellas, Farmanguinhos, Merck, Simcyp and Swiss TPH
PEOPLE
Best personal contribution during a programme
Gold - Ronan Dunne, CEO, Telefónica UK (O2)
Silver - Mike Kelly, head of Living Wage, KPMG LLP
Best team effort during a programme
Gold - Cancer Research UK and ScottishPower
Silver - Cancer Research UK and Compass Group
Grand prix
Cospa, Hyde Housing, Keepmoat, Lambeth Council, Lambeth Living, London Youth, Mears and Metropolitan