On 1 December, brands and organisations will unite behind World AIDS Day to continue the fight against AIDS and HIV. Apple, which has supported the (RED) charity in the past through product sales and partnerships, has renewed its collaboration with the organisation in advance of 1 December.

Apple has committed $75m in donations to (RED) but will also integrate the charity’s objectives into its Christmas sales. A specific section of 25 apps on the App Store will see all proceeds go straight to the Global Fund to Fight AIDS. In-app purchases on games like Angry Birds, Monument Valley and Farmville will be included in the selection. Additionally, Apple will donate portions of sales from 24 November to 7 December to (RED).

Apple CEO Tim Cook says, “Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give. For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”

The initiative marks the first App Store integration with (RED) and links developers to the charity through the platform.