THURSDAY 3 MAR 2016 2:39 PM


Independent business communications agency, theblueballroom, launches crisis communications workshop to encourage effective crisis management.

Marketed directly to communications, PR, HR and marketing managers, among others involved in external and internal communications, the agency hopes to gain substantial responses to the workshop as every business is susceptible to a crisis, which may cause irredeemable reputation damage if handled incorrectly.

The new, half-day workshop held on 17 March, 2016, from 1-5pm, is designed to help businesses build and progress their crisis communications plans, develop an understanding of how the media responds when a crisis (negative customer experience or bad PR) breaks and be aware of the potential costs. When it comes to the nightmare of a crisis, concern surrounds the following media epidemic. Preparation for this is key to maintaining a good reputation.

The crisis communications workshop will be hosted by two experts: a seasoned PR professional with client and agency experience and a journalist and lead writer on Britain’s biggest-selling daily newspaper. With the use of case studies, valuable tips and open discussions surrounding the topic, it will offer a unique approach to crisis communications planning from both PR and media perspectives, without the stress of managing a real crisis.

Kate Shanks, managing director of theblueballroom says, “We are proud to be launching our unique Crisis PR workshop which looks at both sides of the crisis communications issue. Delegates will gain valuable insights and have the chance to ask questions about how journalists and PR professionals approach crisis communications. It’s a great way to ensure you’re prepared for a crisis before you find yourself in the media spotlight. At theblueballroom we have now built a range of workshops to offer valuable training including harnessing the power of storytelling and infographics.”


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