THURSDAY 18 AUG 2016 2:07 PM


Establishing an effective online conversation with internal and external audiences is more important than ever. Measuring their impact informs future digital trends, and establish the most useful techniques to achieve breakthrough in the current digital climate.

Run by Communicate magazine, the Digital Impact Awards rewards the most inventive, emphatic and absorbing campaigns run from a digital platform. And, with digital innovation no longer confined to traditionally ‘tech’ sectors, this year’s entrants bring to the table a diverse and innovative selection of digital projects.

From heritage, to travel, to professional services and beyond, the entries highlight how integral digital engagement is when connecting with internal and external communities.

The 2016 Awards sees entries from 66 companies, with 116 projects making the shortlist. Some prolific names from organisations both at home and abroad are visible, including the British Medical Association, leading toiletry brand Lynx, pharmaceutical and medical devices company Johnson & Johnson, and insurance providers, Zurich Insurance.

The 2016 Digital Impact Awards will also welcome some familiar faces from previous ceremonies, on both company- and agency-side.

Digital transformation agency, Comprend, direct and digital experience agency, Bray Leino Yucca, and public relations and communications agency MSL Group, who won last year's coveted 'Digital agency of the year' prize, are among the agencies nominated last year who once again appear on this year’s shortlist.

Leading the submissions this year is London-based digital creation agency, the Reading Room, and digital agency Torchbox, with five nominations each.

Coming in at a close second are Turkey-based company Turkcell, SEO and content agency Verve Search, and international digital corporate communications company Investis Each have four nominations, from categories including ‘Best use of digital to aid a CR campaign,’ ‘Best use of digital – financial services,’ and ‘Best use of mobile and portable device.’

Prizes for ‘Digital agency of the year’ and ‘Digital campaign of the year’ will be awarded on the night.

The Digital Impact Awards will be held on Tuesday 18 October, at The Brewery in Moorgate, Central London. 

For more information, contact Brian Donnelly on




Best corporate website

Alexander Mann Solutions and Lewis Purestone

AstraZeneca and DigitasLBi

Bostik and Freestyle Interactive


Provident Financial Group plc and Comprend

SEGRO and Investis


Best use of SEO for corporate communications

Expedia UK and Verve Search and Verve Search


Best use of mobile and portable devices

Sapient Nitro 

Skoda UK and the Reading Room

Transport for London and Avvio Reply Ltd

Unilever and Opera Mediaworks


Best use of digital to aid a CR campaign

Africa Progress Panel and Torchbox

Lynx, CALM and TMW Unlimited

SPRYLAB technologies GmbH and British Red Cross

Turkcell and Pure New Media


Best digital rebrand

Atlantic Therapeutics and Bray Leino Yucca

Orrick and Living Group

RPC and the Reading Room

Wrexham County Borough and Connect Internet Solutions


Best use of online video

Africa Progress Panel and Torchbox

Cathay Pacific and CNN International

DeWalt and Your Favourite Story

Turkcell and Pure New Media

Turtle Wax and Mosquito Digital

VisitDenMark and Expedia Media Solutions


Best corporate viral campaign

14-18 NOW and The Cogency

Lynx , CALM and TMW Unlimited

Turkcell and Pure New Media


Best digital communication as part of an integrated campaign

English Heritage and Bray Leino Yucca

Fitbit and FleishmanHillard Fishburn

LinkedIn and Brands2Life

Nomura and Living Group

Royal College of Nursing

RS Components


Social media

Best use of existing social media platforms


Small budget

20th Century Fox Home Entertainment and Wilderness

Africa Progress Panel and Torchbox

Aviva plc and Portland Communications

Liverpool ONE and Liquid Agency

Tesco and Forward Worldwide

Zoflora and Mosquito Digital


Medium budget

Boehringer Ingelheim and Ogilvy Healthworld

British Heart Foundation

Gemalto and Brands2Life

The Royal Navy and e3


Large budget


LinkedIn & Brands2Life


Best community development

Communitize and Digital Doughnut

Harley Davidson and Sapient Nitro

IBM and Impertion

Lynx, CALM and TMW Unlimited


Best use of digital to an internal audience

Best intranet


Phoenix Group and Clerkswell


Best digital employee communication

AstraZeneca and Ruder Finn

Gemalto and Brands2Life

Johnson & Johnson and Omobono

Laing O'Rourke and Wardour


Best use of digital to an investment audience

Best online annual report

ArcelorMittal and Investis

BBVA and Comprend

Hoffmann-La Roche AG and Virtual Identity AG

Old Mutual and MerchantCantos

Vodafone and Radley Yeldar

Weatherford International plc and Oakwood Agency

WPP plc and Addison Group


Best use of digital to aid media relations

Best online newsroom

Euro NCAP and the NewsMarket

KIA Motors and the NewsMarket


Best use of digital by sector

Charity, NGO or NFP

14-18 NOW and The Cogency

British Medical Association

British Nutrition Foundation and Mosquito Digital

RCN and Torchbox

UK Sepsis Trust and Ruder Finn


Energy & utilities

Centrica Connected Homes

Royal Dutch Shell plc and Radley Yeldar

Shell and Mediacom London

Smart Energy GB and ClerksWell


Engineering & manufacturing

De Walt and Your Favourite Story

RS Components

Skoda UK and the Reading Room

Western Global and Bray Leino 


Extraction (oil, gas & mining)

Anglo American and Investis


Financial services and Verve Search

Lloyds Banking Group and MSL Group

PayPal and LEWIS Purestone

RBS and Sapient Nitro

RSA Group and MSL Group

Zurich Insurance and FTI Consulting


Food & beverage

Coca Cola Hellenic Bottling Company and Radley Yeldar

Enterprise Inns and Black Sun


Healthcare (inc. pharma)

AstraZeneca and DigitasLBi

Galderma UK and Ruder Finn

GE Healthcare

Lloyds Pharmacy and Click Consult

London Travel Clinic and Converted

RCN and Torchbox


Professional Services

Alexander Mann Solutions and LEWIS Purestone

DMCC and Omobono

Ignition Law and Wardour


RPC and the Reading Room

SearchFlow and Industry Partners Limited


Property (inc. construction & materials)

haart and RedWeb

L&Q PricedIn and Shoot Media

SEGRO and Investis

VUCITY, Wagstaffs, GIA and Vertex Modelling



Arts Council of England and the Reading Room

Greater London Authority

UK Space Agency and Connect Internet Solutions


Technology, media & telecommunications

Accenture and Omobono

Atomic212 and Double Robotics

Computacenter and Lewis Purestone

HTC and Sapient Nitro

ITV and Rawnet

Turkcell and Pure New Media


Travel & leisure

American Airlines and Mediacom UK

Cathay Pacific and CNN International

Dubai Corporation of Tourism and Commerce Marketing

Expedia UK and Verve Search


‘Digital agency of the year’ and ‘Digital campaign of the year’ to be announced on the night