FRIDAY 25 NOV 2016 5:42 PM


In a year of turbulent politics marked by big exits, post-truths and migrant catastrophes, getting across the right message to politicians has never been more difficult, nor more important. The European Parliament (EP), despite being cradled by a disheveled continent marred by economic trials and diasporic tribulations, remains one of Europe’s most important buildings for doing so.

For Belgian consulting and project management specialists, Next-Way, the EP holds more than just political resonance, “It’s where the budget vote takes place, it’s where the law is made. We wanted to make European parliamentarians aware of the problems in Europe. The stand was used to invite parliamentarians to have discussions on the subject,” says Arnaud van Reysen, founder of Next-Way.

The display, a 12.5m x 2.5m wall for the United Nations, scaled the foyer of the building in bright colours and ambient lighting with large UN lettering accompanying the arrangement. Its subject matter showcased the numerous development points present globally and within the EU, from reducing inequalities to cultivating industry innovation and infrastructure. Each section also told the story of an individual, marked only by a city and country, from responsible consumption and production in Mönchengladbach, Germany, to protecting life below water in Puerto Princesa, Philippines. Showcasing the myriad issues facing the UN, the challenge for Next-Way took shape in creating a compelling, informative, and immersive display that could be easily digested by the waves of politically-minded passer-bys.

Constructing the display, Next-Way administered the technology of Tecna Display’s UK-manufactured T3 System, an interlocking framing tool that provides easy-to-assemble equipment for a wide range of functions.

Alastair Walsh, marketing executive at Tecna Display, says, “The graphic combined with the T3 modular framework system allowed for the display to be easily relocated to the EU Parliament buildings. It was easily assembled and became a clean, unobtrusive display in the foyer of their building. Allowing the parliamentarians to easily see and understand the messages and topics that were discussed at the EDD event. The graphic had a very simple and vibrant way of displaying the topics in a concise, easy to understand manner. The stand was also placed directly in the path of the parliamentarians so they could not ignore it."