BEST IN CORPORATE VIDEO CELEBRATED AT EVCOM SCREEN AWARDS
In past years, the EVCOM Screen Awards have been announced at formal dinners in grand halls across London. This year, in a change of pace that breathed new life into the programme, the event was held at London’s BAFTA, the spiritual home of British film. The club’s theatre provided a comfortable setting from which to view the year’s best corporate videos in the UK.
Winning videos were played following the announcement of their gold awards. Many of this year’s crop of success stories stemmed from the third sector or public sector, including the Platinum Awards winner by Affixxius Films, ‘Kayleigh’s Love Story’ for the Leicestershire Police. That film also won a gold in the ‘Content for social media’ category. The harrowing film documents the true story of Kayleigh Haywood, who was murdered after meeting a sexual predator online. It has notched 3m views on YouTube since 3 January.
Another winning project, one that took home two gold awards, one in the ‘Health and safety’ category and one in the ‘Drama’ category, documented the danger of homemade explosives. The film by Zince Media was created for the Centre for Protection of the National Infrastructure. ‘Smoking Kids’ by Pretzel and Peggy for Public Health England won the Laurus Award for its comedic, yet poignant approach to tackling the health hazards of cigarettes. ‘Control,’ a gorgeous film by RAW productions for the Northumberland Domestic Abuse Services won the ‘Charity and not for profit’ sector gold award. It used dance and music to address domestic abuse in a unique and impactful way.
But the awards also recognised excellence in technical filmmaking. The corporate video industry has long been at the forefront of new technologies and this year, winners represented the best in class in terms of use of technology, creative filmmaking and editing and effects. ‘Cricket has landed 3’ by Affixxius Films for Trent Bridge won the ‘VFX and motion graphics’ category for its fantastical, dramatic film mixing computer animation and live action. Apartments.com and A-Vision took home the gold in ‘Screen innovation’ for its graphically complex and immersive launch video for Aparments.com. The judges also lauded other films, like ‘Tusk Time for Change’ by Embolden and the Tusk Trust, for their ability to push the boundaries of corporate film and use technology to create the best possible work.
Jenny Jenkins was formally introduced as the newly-minted chief executive of EVCOM. Jenkins inherited the mantle of leadership from Steve Garvey, who has overseen EVCOM since 2015, shortly after the merger between the IVCA and Eventia. Jenkins was managing director of MCI Group for the past 15 years before leaving the agency in January.
The next EVCOM Awards will be the Clarions, due to be announced at a ceremony on 14 July at the Seven Dials Club in Covent Garden. Winners from all three awards programmes (the third being the EVCOM Live Awards) will be automatically entered into the EVCOM Industry Awards, which will celebrate excellence in film and live events.
The full list of winners from the 2017 EVCOM Screen Awards is as follows:
PLATINUM AWARD
Kayleigh’s Love Story by Affixxius Films for Leicestershire Police
CHARITY AND NOT FOR PROFIT
Gold: Control by RAW Productions for Northumberland Domestic Abuse Services
Silver: Sextortion by The Edge Picture Company for the National Crime Agency
Bronze: Kayleigh’s Love Story by Affixxius Films for Leicestershire Police
VFX AND MOTION GRAPHICS
Gold: Cricket Has Landed 3 by Affixxius Films for Trent Bridge
Silver: Future of World Trade by The Edge Picture Company for DP World
Bronze: Strength in Agility by The Edge Picture Company for Saudi Aramco
Highly Commended: Landing by Dans Digital for Huafeng Century Group
MARKETING AND PR
Gold: #HerImperial by Contra for Imperial College London
Silver: Pop Up Start Up by Hub for Alibaba.com
Bronze: Betty for Schools – Viral videos by EdComs for It’s a Monthly Thing
Highly Commended: #CollectiveAction by PLASTIC PICTURES for Unilever
Highly Commended: Engineering that Moves the World by The Edge Picture Company for GKN
LAURUS AWARD
Gold: Smoking Kids by Pretzel and Peggy for Public Health England / M&C Saatchi
Silver: Kayleigh’s Love Story by Affixxius Films for Leicestershire Police
Bronze: The £1 Brexit Challenge by Brickwall
Highly Commended: #ListenToYourGut by Casual Films for Beating Bowel Cancer
DIRECTION
Gold: QPR:The Crest by Contra for Queens Park Rangers
Silver: The Wait by Contra for WWF Romania
Bronze: Danger! Home Made Explosives by Zinc Media for Centre for Protection of the National Infrastructure
Highly Commended: Smoking Kids by Pretzel and Peggy for Public Health England/M&C Saatchi
RECRUITMENT AND INDUCTION
Gold: Ways of Being Co-op by Buddy Films for The Co-op
Silver: Making History at BBC Worldwide by Belong for BBC Worldwide
Bronze: #HerImperial by Contra for Imperial College London
Highly Commended: Rethink Retirement by Belong for Just
Highly Commended: We Believe In Youth by the Edge Picture Company for McDonalds
ANIMATION
Gold: ‘Register your designs’ campaign by Pukka Films for Intellectual Property Office
Silver: New GCSE Grading 9 to 1 by Pukka Films for OFQUAL
Bronze: One Million Futures by The Edge Picture Company for Deloitte
Highly Commended: BBC Introducing: Izzy Bizu by Contra for BBC Introducing
HEALTH AND SAFETY
Gold: Danger! Home Made Explosives by Zinc Media for Centre for Protection of the National Infrastructure
Silver: I Could Have Saved A Life by Picturascope for Freightliner
Bronze: Counter Terrorism Films by Embolden for Foreign & Commonwealth Office, Home Office, NCTPHQ, ABTA
Highly Commended: 50/50 by The Edge Picture Company for UKPN
CINEMATOGRAPHY
Gold: The Wait by Contra for WWF Romania
Silver: Dorset Cereals 2016 B&B Awards by Tinderflint Limited for Dorset Cereals
Bronze: #CollectiveAction by Plastic Pictures for Unilever
Highly Commended: #HerImperial by Contra for Imperial College London
Highly Commended: Be one with the universe by Dans Digital for The Parkland Group
MUSIC
Gold: Sodor’s Legend of the Lost Treasure (Thomas and Friends) by Ex Cantibus Gaudium for Hit Entertainment
Silver: Senses of Qatar by The Edge Picture Company for Qatar Tourism Authority
Bronze: JLL Achieve Ambitions by BMG Production Music for JLL
Highly commended: We Can Do This by Pretzel and Peggy for NatWest/RBS
DOCUMENTARY
Gold: HSBC NOW: Jennifer’s Wedding by HSBC for HSBC
Silver: HSBC: Fighting Financial Crime by HSBC for HSBC
Bronze: Opening up about mental health by Sequel for Clifford Chance
Highly Commended: Global Teacher Prize 2017: Maggie MacDonnell by Embolden for The Varkey Foundation
Highly Commended: Be More by Scott Horsfield for Citi
SCRIPT
Gold: Let Refugees Learn by Brickwall for Refugee Action
Silver: Sextortion by The Edge Picture Company by National Crime Agency
Bronze: Magnum Opus – Crisis Management by Pretzel and Peggy for Herbert Smith Freehills
Highly Commended: Feedback to the Future by Pukka Films
EDITING
Gold: #CollectiveAction by Plastic Pictures for Unilever
Silver: Ways of Being Co-op by Buddy Films for The Co-op
Bronze: QPR:The Crest by Contra for Queens Park Rangers
Highly Commended: Be one with the universe by Dans Digital for The Parkland Group
PROMOTION & SALES
Gold: Bring Your Own Device by The Edge Picture Company for HSBC
Silver: Pop Up Start Up by Hub for Alibaba.com
Bronze: Welcome to Harrow by Buddy Films for Harrow School
DRAMA
Gold: Danger! Home Made Explosives by Zinc Media for Centre for Protection of the National Infrastructure
Silver: Counter Terrorism Films by Embolden for Foreign & Commonwealth Office, Home Office, NCTPHQ, ABTA
Bronze: Get Real With Money by Zinc Media for Nationwide
Highly Commended: There’s Nothing Easy About Miscarriage by Media Trust Productions for The Miscarriage Association
Highly Commended: Finding Patience by The Edge Picture Company for NHS
TRAINING
Gold: Seen and Heard by The Children’s Society and Department of Health/Whiteboat TV
Silver: Danger! Home Made Explosives by Zinc Media for Centre for Protection of the National Infrastructure
Bronze: Learning Zones by Pretzel and Peggy for RSA Insurance Group
Highly Commended: Ways of Being Co-op by Buddy Films for The Co-op
CONTENT FOR SOCIAL MEDIA CAMPAIGN
Gold: Kayleigh’s Love Story by Affixxius Films for Leicestershire Police
Silver: HSBC Now: Jennifer’s Wedding by HSBC for HSBC
Bronze: The £1 Brexit Challenge by Brickwalll
Highly Commended: Trusted Partner by Gorilla Gorilla! for Worldpay
SCREEN INNOVATION
Gold: Apartments.com by A-Vision for Apartments.com
Silver: JTI Information Secuirty – 360 VR by Radley Yeldar for JTI
Bronze: LSH/CoStar – Chemmy Alcott Giant Slalom 360 Video by A-Vision for CoStar/LSH
LIVE VIDEO
Gold: Tusk Time for Change by Embolden for Tusk Trust
Silver: Insight Arrival – Global OB/Webstream by Media Zoo for INEOS
ONE TO WATCH
Gold: Media Zoo Scotland
RISING STA
Gold: Tom Ganley, Media Zoo
Silver: Michael Ferns, Pretzel and Peggy
Bronze: Brock Neal-Roberts, Pretzel and Peggy