CORPORATE ENGAGEMENT AWARDS 2017 SHORTLIST REVEALED
The Corporate Engagement Awards 2017 continues to recognise the best in collaborative CSR, sustainability and partnership programmes. The awards' annual benchmarking of successful, genuine and thought-provoking strategies places corporate communications at its core. With the 2017 shortlist announced today, this year’s calibre of entries showcases an exemplary emphasis on collaboration within the corporate landscape.
For companies like IKEA and its long-established IKEA Foundation, raising awareness of issues such as child labour and education are central to its wider CSR goals, yet are often alienated from over 150,000 global staff members. Aligning this with its in-store workforce, the Swedish company turned to social media to streamline communications. Collaborating with London-based Kindred Agency, the results unified both its CSR outreach with its budding social audience, gaining shortlisted positions in the categories ‘Best internal communications’ and ‘Best charity, NGO or NFP programme.’
Equally, building literacy in the modern social landscape must be inclusive of the language of technology. For telecommunications specialists, BT, this is central to its work with grassroots organisation, Computing at School. Providing the tools for adequate CPD education, with workshops and free resources, BT and Computing at School’s push to prepare young people for the digital world garnered shortlisted positions in ‘Best educational programme’ and ‘Best pro bono work for a charitable, social or ethical cause.’
Multinational information technology company, Tata Consultancy Services (TCS), took a similar approach to BT with the launch of their campaign, Digital Empowers. As a strategic partner of the World Economic Forum, TCS’s Digital Empowers harnesses the global imprint of digital technology throughout varied communities, promoting and contributing its widespread usage. Examples such as using drones to save endangered animals and smartphones to farm sustainably have earned TCS nominations in categories such as ‘Best combined programme’ and ‘Best stakeholder communications.’
With a carefully considered programme, this year’s shortlist highlights the importance of in-depth analysis, manifested in over 20 categories and judges. Kerry North, senior manager, youth and community at O2 (Telefonica UK Limited) and awards judge, says, “This year’s entries showed the shared value for organisations and society through some really great partnerships. I was so impressed with how corporates are working alongside charities beyond philanthropic activities – all partners bring something to the table to create amazing benefits that reach much further than working in isolation.”
The Corporate Engagement Awards 2017 will be held on 20 June 2017 in London, for further information and to book your place, contact Brian Donnelly or call +44207 498 7008.
This year’s shortlist is as follows:
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Best arts and culture programme Artichoke, London & Partners and Flint PR Deutsche Bank High Tide and Lansons The Old Vic and PwC
Best charity, NGO or NFP programme The IKEA Foundation and Kindred Agency Lloyds Banking Group and BBC Children in Need Providence Row and Berkeley Homes North East London Speak Street and Linklaters
Best pro bono work for a charitable, social or ethical cause BT and Computing At School Evelina London Children’s Hospital and London Fire Brigade
Best educational programme Aviva and Premiership Rugby Boeing and the Royal Aeronautical Society Boots Soltan and EdComs BT and Computing At School Lloyds Banking Group and School for Social Entrepreneurs RBS – MoneySense
Best environmental or sustainable programme Canary Wharf Management Ltd and Veris Strategies Elan Hair Design Freshfields Bruckhaus Deringer and Natural Capital Partners
Best sports and leisure programme Premiership Rugby and Aviva UBS and SportInspired
Best combined programme Amplifi and University College Hospital Cancer Fund Tata Consultancy Services
Most effective long-term programme Amplifi and University College Hospital Cancer Fund Cancer Research UK and Tesco In Kind Direct MacMillan Cancer Support and npower National Literacy Trust and WHSmith Trust and plc
Best alignment of brand values through a sponsorship activity Cancer Research UK and Nivea Sun Duracell, the Great Run Series and Hill+Knowlton Strategies MacMillan Cancer Support and Marks & Spencer Yorkshire Tea and the Woodland Trust
Most effective sponsorship of a single event BNY Mellon, the Boat Races Company, Cancer Research UK and M&C Saatchi Duracell, the Great Run Series and Hill+Knowlton Strategies London City Airport and the East London Business Alliance MacMillan Cancer Support and Marks & Spencer
Most innovative sponsorship activity BNY Mellon, the Boat Races Company, Cancer Research UK and M&C Saatchi London Wildlife Trust and Mace Group |
Best CSR programme to raise brand awareness BNY Mellon, the Boat Races Company, Cancer Research UK and M&C Saatchi Mondelez International, Concept Store, Forsman & Bodenfors, Vizeum, Isobar and Klirr
Best alignment of brand values during a CSR programme Aviva and the British Red Cross The Co-OP and the British Red Cross National Literacy Trust and Boots Opticians Royal Mail and Missing People Vision Express, Childhood Eye Cancer Trust (CHECT), Stroke Association, International Glaucoma Association and Macular Society
Best community involvement during a CSR programme Lloyds Banking Group and School for Social Entrepreneurs SGN Ltd , The Outward Bound Trust, Seamab School, Girlguiding UK, Solutions for the planet and RVS Speak Street Linklaters UBS and SportInspired
Best collaboration for a single event Aviva and the British Red Cross Evelina London Children’s Hospital and London Fire Brigade Macmillan Cancer Support and Marks and Spencer
Most innovative collaboration Boeing and the Royal Aeronautical Society MacMillan Cancer Support and npower Mind and Moonpig.com
Best stakeholder communications Canary Wharf Management Ltd and Veris Strategies Tata Consultancy Services (#Digitalempowers) Tata Consultancy Services (#Generationdirect)
Best internal communications Aviva and the British Red Cross Tesco and Cancer Research UK The IKEA Foundation and Kindred Agency
Best PR and external communications Ella's Kitchen and Save the Children MacMillan Cancer Support and npower SSE and Sportsbeat Tata Consultancy Services
Best evaluation DP World and EdComs
Best collaborative approach Alpro and WWF HighTide and Lansons
Best execution Cisco In Kind Direct Prudential and Save the Children
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