THURSDAY 27 JUL 2017 11:08 AM

DIGITAL IMPACT AWARDS 2017 SHORTLIST ANNOUNCED

The global proliferation of digital diversity within the professional space is rapidly advancing, swiftly transforming today’s disruption into tomorrow’s protocol. Yet for the Digital Impact Awards, rewarding best practice in the corporate digital space has long understood the contingent nature of digital communications. For eight years, the awards have represented the difference-makers and thought leaders that are championing development. This year’s shortlist offers an eclectic mix of cross-sector work, with digital success at its core.

The programme encompasses a blend of categories, leveraging a capacious breakdown that celebrates digital communications in social media, integrated campaigns, corporate apps and online newsrooms, among other brackets. Equally, the sector breakdown rewards those that have harnessed digital to better their environment, from energies and utilities, to food and beverage. This year sees one of the most diverse entry classes in the awards’ history, with collaborative projects from the likes of British Steel, Gatwick Airport, Turkcell and Adidas Women.

Incorporating an esteemed judging panel, this year’s shortlist highlights the true breadth of noteworthy digital work. Liz Oakley, awards judge and head of corporate communications at Compass Group, says, “It was great to see such a high level of entries for this year’s awards. Selecting those entries that really stood out was no easy task but it certainly made judging these awards a really enjoyable and insightful experience. I was extremely impressed with the huge amount of innovation and creativity that shone through across the categories.”

Much the same way, the Digital Impact Awards celebrates the collection of professionals working to better the digital landscape, recognising digital agency of the year and digital in-house team of the year on the evening of the ceremony. With the winners announced on 17 October 2017, the Digital Impact Awards is the UK’s largest celebration of digital work in corporate communications.

Conall Gribben, who also sits on the judging panel and is head of digital corporate content at Virgin Media, says, “I thoroughly enjoyed judging this year’s Digital Impact Awards. Lots of creative entries across a range of sectors – all of which were a pleasure to read. I was particularly impressed with those digital campaigns and projects that had a big impact despite having a relatively small budget. Proof that you don’t always need a blank cheque to dream up a creative concept and execute it well. I’ve no doubt the shortlisted entries will inspire digital communications professionals everywhere.”

The Digital Impact Awards 2017 shortlist is as follows:

 

Deliverables

 

Best corporate website

Anglo American and Investis

Barclays and Speak Media

GKN plc

InterContinental Hotels Group and Addison Group

Mace and Radley Yeldar

SAP

Unilever and Amaze

 

Best corporate app

Gatwick Airport Ltd

 

Best use of SEO for corporate communications

Expedia Norway and Verve Search

Go Compare.com and Verve search

Staysure and Built Visible

 

Best use of mobile and portable devices

adidas Football and IRIS/ POSSIBLE

Gatwick Airport Ltd

 

Best use of digital to aid a CSR campaign

IKEA Foundation and Kindred

 

Best digital rebrand

British Steel and Moirae Creative Agency

KNect365, an Informa business and Nalla

Lewis Silkin and Living Group

Salomon and 10000 heads

 

Best use of online video

adidas Women and Hope&Glory

Durex and TMW Unlimited

NPL Media and HSBC

PLAYMOBIL UK and OneChocolate

Sarson's and UM London/Reprise

Virgin Active and Hope&Glory

 

Best digital communication as part of an integrated campaign

Comic Relief

Gemalto and Brands2Life

Northern

Tata Consultancy Services

Vileda and Mosquito

Zoflora and Mosquito

 

Social media

 

Best use of existing social media platforms 

 

Small budget - <£20k

Aviva

Ikea Germany and SapientRazorfish Frankfurt

Ritter Sport UK and CreativeRace

Sony Home Entertainment and Wilderness

Turkcell

Welcome to Yorkshire

 

Medium budget - £20k-£75k

Covonia and Bray Leino

The FIA and Addison Group

Greggs and Splendid Comms

Fuller’s London Pride and UM London/Mediabrands Society/The Corner

Royal Marines and e3

Vodafone and Vidsy

 

Large budget - £75K+

adidas Women and Hope&Glory

SAP

Sky and SapientRazorfish London

 

Best development of proprietary social media platform and tools

Tesco and Addison Group

Turkcell

 

Best community development

Gatwick Airport Ltd

IKEA Foundation and Kindred

Magic Light Pictures and Wilderness

STRIPPD and Hope&Glory

SapientRazorfish London

Best use of digital to an internal audience

 

Best intranet

British Steel and Moirae Creative Agency

Metropolitan Police Service and CDS

Principality Building Society and EasySharePoint

South West London and St George's Mental Health NHS Trust

Waterstones

 

Best digital employee communication

Barclays and Wardour

Laing O Rourke and Wardour

HSBC NPL Media and

Unilever and Amaze

Vodafone

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Best use of digital to an investment audience

 

Best online annual report

Anglo American and Investis

ArcelorMittal and Investis

BT and Emperor

City Football Group and Emperor

Henry Boot PLC and Jones and Palmer

Pfizer and Addison Group

Weatherford International plc and Oakwood

 

Best use of digital to aid media relations

 

Best online newsroom

Automobili Lamborghini S.p.A. and TheNewsMarket

 

Best evaluation strategy

LED Aesthetics – Moirae Creative Agency

SAP

 

Best use of digital by sector

 

Best use of digital by a charity, NGO or NFP

Church of England

The FIA and Addison Group

National Union of Teachers and Outlandish Co-operative

Oxfam and Click Consult

Royal College of Nursing

 

Best use of digital from the education sector

ACCA

Partners in Learning and Moirae Creative Agency

 

Best use of digital from the energy & utilities sector

Smart Energy GB and AMV BBDO

UK Power Networks and Instinctif Partners

 

Best use of digital from the engineering & manufacturing sector

Coats and Omobono

Norican Group and Mando

 

Best use of digital from the extraction sector

Anglo American and Investis

 

Best use of digital from the financial services sector

Aviva

AVIVA and SapientRazorfish London

Capita Asset Services and Space

Chill insurance and Click Consult

GoCompare.com and Verve Search

The People's Trust and Wardour

 

Best use of digital from the food & beverage sector

Chicken Society and Wilderness

Greggs and Splendid Comms

Sarson's and UM London/Reprise

STRIPPD and Hope&Glory

 

Best use of digital from the healthcare and pharmaceuticals sector

Durex and TMW Unlimited

GSK and the EarthWorks

Lloyds Pharmacy and Click Consult

Octapharma AG and Luminous

Royal College of Nursing

Spire Healthcare plc and Draw Group

 

Best use of digital from the Industrial and basic materials sector

British Steel and Moirae Creative Agency

Mondi and MerchantCantos

 

Best use of digital from the professional services sector

Accenture and Omobono

CMS Legal EEIG

EY and Living Group

Lewis Silkin and Living Group

SapientRazorfish London

 

Best use of digital from the property sector

HiP Property

JLL Capital Markets and Omobono

Open Door Property Ltd and Moirae Creative Agency

Paintworks and Kolab Digital

SEGRO plc

 

Best use of digital from the public sector

Go Ultra Low and Kindred

Metropolitan Police Service and CDS

Royal Navy and e3

We are Doncaster and Moirae Creative Agency

 

Best use of digital from the retail sector

adidas Women and Hope&Glory

adidas Football and IRIS/ POSSIBLE

Antalya Migros Shopping Center

Ikea Germany and SapientRazorfish Frankfurt

Vildea and Mosquito

Zoflora and Mosquito

 

Best use of digital from the technology, media and telecommunications sector

Gemalto and Brands2Life

SAP

Sky and SapientRazorfish London

Tata Consultancy Services

Turkcell

 

Best use of digital from the transport and logistics sector

Go Ultra Low and Kindred

Lease Car and Zazzle Media

 

Best use of digital from the travel, leisure and tourism sector

American Airlines and Mediacom

Expedia Norway and Verve Search

Gatwick Airport Ltd

Map My Future

Virgin Active and Hope&Glory

VisitBritain and Expedia Media Solutions

 

Digital campaign of the year, Digital agency of the year and Digital in-house team of the year will be announced on the night.