EMPLOYER BRAND MANAGEMENT AWARDS 2017 WINNERS ANNOUNCED
The Employer Brand Management Awards continues its pledge to recognise the best in internal communications, corporate leadership, recruitment and HR best practice. With a wide selection of categories, a meticulous judging process and a diverse medley of world-beating entries, the awards set the stage for excellence in all areas of employer branding.
This year’s winners list illustrates the true magnitude of such excellence, captured in the programme’s vast categorisation and deeply diverse collection of submissions. Examples such as London-based brand agency, Tonic, taking key position as winners across several categories, including the evening’s Grand Prix, illustrate the powerful presence of creativity, passion and versatility throughout the entire class of submissions.
Equally, global cosmetics manufacturer, Benefit Cosmetics, teamed up with London-based Havas People (part of the Havas Group), to streamline its employer branding across its entire business objectives. With harsh challenges to an industry governed by the idiosyncrasies of seasonal style and temporary trends, Benefit and Havas People curated a friendly, vibrant and feel-good communications theme that aims to permeate each layer of the company.
As last year’s Employer Brand Management conference highlighted the necessity of an enduring employer brand through times of change, so last night’s awards set the benchmark for employer brand management among a vast collection of trailblazing projects. Diverse industries ranging from IT, banking and the public sector displayed unified and personable strategies, placing employees at the heart of their core brand.
Yet as brands continue to sharpen their outlook towards employer brand management, Andrew Thomas, publishing editor of Transform and Communicate magazines, believes succinct employer branding, when done right, can take an organisation to the upper echelons of its sector. Thomas says, “This year’s winners signified a resounding success for employer branding. We not only saw the fruits of concise internal communications, but an overall competency to several aspects of the employer branding spectrum. Yet beyond touchpoints, from reputation to risk management, each of last night’s winners raised the bar for wider stakeholder communications, setting a new mark for next year’s programme and cementing employer brand management as an essential component to overall business growth.”
To have your say and contribute to a future article in Communicate magazine, take our short, 10-minute survey here. The results will outline what best practice is in employer brand management and what the industry is still working to change from the inside. Survey respondents also have the chance to win £150 in Selfridges vouchers.
In addition, the Employer Brand Management Awards MENA is still open for entries. To submit your work, click here.
The full list of the Employer Brand Management Awards 2017 winners is as follows:
|
Best alignment of the employer value proposition with corporate brand values Gold - HomeServe and WPA Pinfold Silver - SAP Bronze - ING Bronze - TrustFord and CA3 Highly commended - Lewis Silkin and Living Group
Best communication of the employer brand to the external audience Gold - Police Now and Tonic Silver - Benefit Cosmetics and Havas People Silver – The British Army and Tonic Bronze - McDonald's and ThirtyThree Highly commended – Dixons Carphone and Hodes UK Highly commended - Rotherham Metropolitan Borough Council and Emperor
Best short-term or one-off employer brand campaign Gold – The British Army and Tonic Silver – Philips Silver - Unilever and Hodes UK Bronze - Bard EMEA and Creed Communications Highly commended - Compass Group and Blackbridge Communications
Best communication of the employer brand to the internal audience Gold - HomeServe and WPA Pinfold Silver - ODEON Cinemas Group and Synergy Creative Bronze - Dixons Carphone and Hodes UK Highly commended - AB InBev and MSLGROUP UK Highly commended - SAP
Best diversity brand Gold - Airbus and Petrus Communications Bronze - Ericsson and Talent Works International Highly commended – SAP
Best digital communication of the employer brand Gold - The British Army and Tonic Silver - Police Now and Tonic Silver - Unilever and Hodes UK Bronze - ING Highly commended - Johnson & Johnson and Omobono
Best use of social media in the management or promotion of the employer brand Gold - The British Army and Tonic Silver - AB InBev and MSLGROUP UK Bronze - Unilever and Hodes UK Highly commended - Dixons Carphone and Hodes UK
Best use of the employer brand in customer marketing Gold - RunMyProcess and Pixeldot
Best employer brand management programme following changed mission, positioning or management Gold - Police Now and Tonic Silver - ING Bronze – Philips Highly commended – SAP
Best employer brand management programme following a merger or acquisition Silver – Paysafe Highly commended - Assurant and Creed Communications
Best alumni programme Gold – Barclays Silver - Airbus and Petrus Communications Bronze – SAP
Best brand ambassador programme Gold - Benoy and Hodes UK Silver - Johnson & Johnson and Omobono Bronze – Paysafe Bronze - Unilever and Hodes UK Highly commended – Dell
Best localisation of a global employer brand management programme Gold – SAP Silver - wagamama and Talent Works International Bronze - Amplifon and Hodes UK Highly commended - Mars and Tonic |
Best employer brand management event Gold - The British Army and Tonic Silver – Just Bronze – EE and drp Bronze – SAP Highly commended - Airbus and Petrus Communications
Best employer brand innovation Gold - SAP - Assessments Silver – ING Bronze – SAP - Life at SAP Illustrated
Best ongoing commitment to employer brand management Gold – COOK Silver – ODEON Cinemas Group Bronze - Dixons Carphone and Hodes UK Highly commended – SAP
Best employer brand from the charity/NGO/NFP sector Gold - Police Now and Tonic
Best employer brand from the engineering & manufacturing sector Silver – Edwards Vacuum Techniques and Home Bronze - Laing O’ Rourke and Wardour Highly commended - Airbus and Petrus Communications
Best employer brand from the financial services sector Gold- LV= and ThirtyThree Bronze - Assurant and Creed Communications Highly commended – ING
Best employer brand from the food & beverage sector Gold – McDonald’s and ThirtyThree Silver - wagamama and Talent Works International
Best employer brand from the healthcare & pharmaceuticals sector Gold - mydentist and Creed Communications Silver - Bard EMEA and Creed Communications Bronze - HCA Healthcare UK and Blackbridge Communications
Best employer brand from the professional services sector Gold - Lewis Silkin and Living Group
Best employer brand from the public sector Gold - The British Army and Tonic Silver - Rotherham Metropolitan Borough Council and Emperor
Best employer brand from the retail sector Gold - TrustFord and CA3
Best employer brand from the technology, media & telecommunications sector Silver - SAP Bronze - RunMyProcess and Pixeldot
Best employer brand from the utilities sector Gold - HomeServe and WPA Pinfold
Best creative execution of the employer brand Benefit Cosmetics and Havas People
Grand Prix of employer brand management Police Now and Tonic |
