MONDAY 19 NOV 2018 8:50 AM

CORPORATE CONTENT AWARDS SHORTLIST HIGHLIGHTS BEST IN STORYTELLING AND CREATIVE

The best corporate content tells a story. It explores a brand positioning. It fascinates. It excites. Those on the shortlist for this year’s Corporate Content Awards exemplify best practice in the development, creation and implementation of storytelling, narrative and content.

For the second year, the Corporate Content Awards celebrates organisations who set the benchmark for excellence in the crucial area of content communications. The announcement of the shortlist, after comprehensive judging by experts in the use of corporate content, showcases the creativity, strategic acumen and audience insight required to produce showstopping content.

The shortlist features companies from engineering firm Arcadis to pensions provider MyCSP to the Church of England, and everything in between. Judges have put forth the entrants who exhibit a high level of creativity, strategy and impact to achieve their communications objectives through the use of content.

The British Heart Foundation, for example, has been nominated for its publication Heart Matters which offers content shaped specifically for the BHF’s audience. Likewise legal firm Harneys was nominated for its use of illustrations to help rebrand and reposition the firm. Odeon sees success for an employer brand management campaign that puts engaging print newsletters in the hands of its hard-to-reach Millennial workforce.

“Communicate magazine is excited to see the Corporate Content Awards grow in its second year, to recognise more excellent work in the content-based communications. We’re looking forward to celebrating all of the winners at the prestigious Grand Connaught Rooms in February,” says publisher of Communicate magazine Andrew Thomas.

The full list of shortlisted companies is below. The winners will be announced at a gala ceremony on 5 February. Book your table now.

Best content campaign to assist with corporate positioning
Ascential and Investis
Avanti Communications plc and Fable
Barclays and Speak Media
Tata Consultancy Services

Best content campaign to assist with reputation management
Barclays with the Edge Picture Company and Cedar Group
Gett UK and drp
Tata Consultancy Services
William Hill and MerchantCantos
Yorkshire Building Society

Best content targeted to the CSR community
Jaguar Land Rover and drp
PepsiCo and MerchantCantos
Simplyhealth

Best content targeted to the investor audience
Symrise and Investis

Best content targeted to the internal audience
Allianz and MerchantCantos
Jaguar Land Rover and drp
Nationwide Building Society and Zinc Communicate
PwC and the Edge Picture Company
Renewi and Wardour

Best use of video
Gett UK and drp
Kasowitz Benson Torres and Living Group
Leeds Playhouse and Reggie London
Nationwide Building Society and Zinc Communicate
Renewi and Wardour

Best use of digital
Tata Consultancy Services
The Church of England (Alexa)
The Church of England (#LiveLent)

Best use of print
Freudenberg Sealing Technologies GmbH & Co. KG and Profilwerkstatt GmbH
L&C Mortgages and Lansons
ODEON Cinemas Group
RBS and beetroot

Best use of audio
Adama Agricultural Solutions and Audere Communications
AstraZeneca and Voquinexus Ltd
The Church of England

Best use of a visual property
Avanti Communications plc and Fable
Harneys and Living Group
Kasowitz Benson Torres and Living Group
Simplyhealth

Best copy style or tone of voice
International Finance Corporation and Bladonmore
MyCSP on behalf of Civil Service Pensions 
Nationwide Building Society and Zinc Communicate

Best corporate blog
BP and wtv.
RCI and Lansons
Tata Consultancy Services

Best use of content with an existing external community
Dolfin and Wardour
MyCSP on behalf of Civil Service Pensions
Rolls-Royce and Investis
St. James's Place and Wardour
Tata Consultancy Services

Best use of content in a live or experiential setting
British Land and Wardour
MyCSP on behalf of Civil Service Pensions

Best branded content publication
British Heart Foundation and Wardour
Deutsche Bank and Wardour
International Finance Corporation and Bladonmore
London Stock Exchange and Wardour

Best branded content site
Harneys and Living Group
Kasowitz Benson Torres and Living Group
Tata Consultancy Services

Best use of data
Arcadis
EY and Living Group
The Church of England

Best interactive content
British Heart Foundation and Wardour
EY and Living Group
Google and Luminous

Best use of content in a social context
Simplyhealth

Best one-off content campaign
Arcadis
G4S and Wardour
Lexus UK and DMS Media

Best long-term use of content
British Heart Foundation and Wardour
London Stock Exchange and Wardour
Rolls-Royce and Investis

‘Best corporate storyteller’ and ‘Grand prix’ cannot be entered and will be revealed on the awards evening.

 

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