CORPORATE ENGAGEMENT AWARDS 2018 SHORTLIST UNVEILED
Corporate reputation relies on a number of strategies all working to the business’ advantage. One of those strategies encompasses sustainability programmes, CSR activities and partnerships. These strategies allow companies to make a difference in the communities in which they operate, while simultaneously gaining reputational and cultural benefits.
The Corporate Engagement Awards has celebrated successes of this kind for the past eight years. This year’s crop of nominated partnerships, programmes and activities represent the good in business, as these businesses continue to do good.
Some of this year’s shortlisted projects have exemplified a long term strategy for doing good in the community – like Marks & Spencer’s longtime partnership with Macmillan Cancer Support – some have only recently begun working together, but have made a big impact. What each of the nominees exhibits, however, is a clear alignment of business values, a desire to make a difference outside the business and a successful strategy designed to carry out those objectives.
Kerry North, senior community manager at O2 (Telefonica UK) and CEA judge says, "Judging the awards was really inspirational – it’s great to hear about all of the amazing initiatives and programmes that businesses are doing to make a positive difference." She adds "I’m really looking forward to celebrating with all the finalists on the night, and hearing more about the work being done."
Severn Trent, on the shortlist six times, has worked with a number of water-related charities and organisations to make a real impact on the waterways and water supply in Britain. O2 again shows its long term commitment to CSR through its work with young people via the Go Think Big programme. Simply Health, also a six-time nominee, has taken a stand in dental hygiene, promoting change among young people’s hygiene behaviours.
The winners of the 2018 Corporate Engagement Awards will be announced at a gala dinner on 26 June at the Grand Connaught Rooms. To book your table, click here.
The shortlist:
| PARTNERSHIPS Best arts and culture programme Central Saint Martins and MullenLowe Group HighTide and Lansons Roundhouse and Universal Music UK Best charity, NGO or NFP programme Astellas Pharma EMEA and Fistula Foundation CEPI (Coalition for Epidemic Preparedness Innovations) and Formative Content Inmarsat and Télécoms Sans Frontières (TSF) O2 (Telefónica UK) and NSPCC Samaritans and Big Button Simplyhealth Best educational programme Dove and EdComs Ltd. NatWest MoneySense Urban Land Institute and EdComs Ltd. Best environmental or sustainable programme Barclays and Unreasonable Group Belazu Ingredient Company and Veris Strategies Coca-Cola European Partners and Plastipak Severn Trent WWF and Thai Union Europe Westfield and Veris Strategies Best pro-bono work for a charitable, social or ethical cause Dulux and Outward Bound Trust Place2Be and FTI Consulting Together For Short Lives and Clyde & Co Best sports and leisure programme Heineken, UEFA Champions League, Bleacher Report and Edelman SPONSORSHIP Best sponsorship activity to support or develop a corporate reputation Tata Consultancy Services Urban Land Institute and EdComs Ltd. Best alignment of brand values through a sponsorship activity Macmillan Cancer Support and Marks & Spencer Severn Trent and WaterAid Simplyhealth Best engagement of an internal audience in a sponsorship programme KPMG and EdComs Ltd. Simplyhealth Most effective sponsorship of a single event Dulux and Outward Bound Trust Heineken, Formula 1, ANIA Foundation and Edelman Macmillan Cancer Support and Marks & Spencer CORPORATE SOCIAL RESPONSIBILITY Best CSR activity/programme to support or develop a corporate reputation Legal & General and EdComs Ltd. Medidata and Cures Within Reach Shell International Limited and Hopscotch Consulting Simplyhealth Best alignment of brand values during a CSR programme Dove and EdComs Ltd. Simplyhealth Vision Express and IGA WWF and Sodexo UK and Ireland |
Best community involvement during a CSR programme ITV's partnerships with the Diana Award, Smiggle, Action for Children, Age UK, Carers UK, Contact the Elderly, Independent Age, the Royal Voluntary Service, Campaign to End Loneliness, The Silver Line and the Jo Cox Commission on Loneliness Severn Trent Community Champions Simplyhealth StreetSmart and Deutsche Bank Best engagement of an internal audience in a CSR programme British Red Cross and Marsh & McLennan Companies Do Nation and Hill+Knowlton Strategies Plan International and Study Group Severn Trent Community Champions Threshold Sports and Dixons Carphone Best collaboration for a single event London City Airport and East London Business Alliance O2 (Telefónica UK) and Boiler Room Most innovative collaboration Barclays and Unreasonable Group Cancer Research UK and CASCAID Initiative Medair UK and Qlik O2 (Telefónica UK) and NSPCC Wagamama and Mind Best foundation Costa Coffee TIME Most effective one-off campaign Internet Matters and BT, Sky, TalkTalk, Virgin Media, BBC, Google, Goldbug, Mediacom, Anti-Bullying Alliance Most effective long-term commitment British Red Cross and Marsh & McLennan Companies Internet Matters and BT, Sky, Virgin Media, TalkTalk, BBC, Google O2 (Telefónica UK) and Go Think Big Royal Mail Group Together for Short Lives and Hobbycraft COMMUNICATION Best stakeholder communications Cisco Systems RSSB and Big Button Tata Consultancy Services Best internal communications Belazu Ingredient Company and Veris Strategies Cisco Systems Dr Martens and Music Agency Good Relations and Nationwide Building Society Samaritans and Big Button Best PR and external communications Internet Matters and Goldbug Macmillan Cancer Support and Lloyds Banking Group Tata Consultancy Services PROCESS Best collaborative approach HighTide and Lansons Macmillan Cancer Support and Lloyds Banking Group Sky Together for Short Lives and Disney UK, eBay, De La Rue, GREAT Britain Campaign Best management of a programme Samaritans and Big Button The ‘Grand prix’ award will be announced on the night |
