Gin has been used to fight disease since the 19th century, when British soldiers used to take quinine to ward off malaria, adding gin to make their medicine more pleasant. That is how the first gin and tonic in Britain was born. Quinine remains to this day a significant antimalarial drug, as well as being the main ingredient found in all Fever-Tree’s tonic waters.

Fever-Tree, a drink mixer company, has launched a campaign to join the battle against malaria. Its plan is to donate 10p from every bottle of the limited edition Indian, Naturally Light, Mediterranean and Elderflower tonic waters, which sport metallic collars, to Malaria No More UK, a national charity devoted to the global fight against malaria.

Malaria has a major social and economic impact on entire communities such as the Democratic Republic of Congo and Nigeria, where Fever Tree sources the ingredients used in their drinks. From a production point of view, malaria can be accountable for the local labour workers’ absence, increased health care expenses, and reduced productivity, directly affecting the company’s profits and status.

In addition to the limited edition bottles, Fever-Tree has launched a social media campaign. For every social post published on Instagram or Twitter of a drink which references @FeverTreeMixers, the charity @MalariaNoMoreUK and the hashtag #MalariaMustDie, Fever-Tree will donate £5 to the cause.

Fever-Tree has been in partnership with Malaria No More UK since 2013, a collaboration based on the desire of both organisations to put a stop to the disease that is estimated to take more than 655,000 annually and threaten global welfare.

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