From womb stories to new coca-cola and food initiatives to celebrating Covid-19 warriors, here is our pick of the latest in video communications. For more from #CommunicateLens, follow @Communicatemag.
Digital communications have never been as important as now, with the Covid-19 pandemic forcing people to solely rely on computerised technology. David Davies, communications consultant at corporate communications agency Jones and Palmer, explores the benefits that digital reporting can bring to businesses, such as increasing accessibility and enhancing brands.
Global communications consultancy Instinctif Partners has conducted a survey, revealing that 69% of Britons believe fake news should be a legally punishable criminal offence, with most of them believing both the platform and the individual or organisation responsible should face implications. The results of the survey bring to light the increasingly unforgiving attitude of British audiences towards fake news.
According to the Intergovernmental Panel on Climate Change (IPPC), the earth is expected to be warmer by three degrees Celsius by the end of the century, almost two times more than it should in order for the lethal effects of global warming to be avoided. Therefore, ignoring climate change, or denying its existence altogether, is something companies can no longer afford.
Exhibiting at last month’s Communication Directors Forum, UKSV has over 20 years of experience in the communication sector. It currently works with a number of high-profile clients on national and international campaigns, including the AA, IBM, Nationwide Building Society, Experian, Vodafone and Coca-Cola Enterprises.
Ali Hanan is the founder of Creative Equals, an award-winning organisation championing diversity and inclusion in the creative industries. Aside from working with businesses to help them move forwards, its mission is to double the number of women in leadership roles over the next 24 months, as just 12% of creative directors in the UK are women. Hanan discusses Creative Equals’ newly launched Returners Programme, funded by a grant from HMRC.
Seat UK, the UK branch of the Spanish car manufacturer and member of the Volkswagen Group, has shown its support for mental health awareness, by providing its Ateca and Leon models for the transportation of charity gig Music 4 Mental Healths acts, James Arthur and Ella Eyre.
Far from the salty mist of the sea and with feet firmly on green mossy ground, the annual Communication Directors’ Forum (CDF), run by Richmond Events, took place at a luxury hotel in Hertfordshire, with its appeal, efficiency and assembly proving once again that it is one of the communications industry’s favourite events.