TUESDAY 28 MAY 2019 8:30 AM

2020 CORPORATE CONTENT AWARDS NOW OPEN FOR ENTRIES

Many winners at the 2019 Corporate Content Awards were taken pleasantly by surprise when their names were announced at the awards ceremony. They found themselves being recognised for their creativity, their bravery, their ability to communicate complex topics in fun, elegant and interesting ways.

Now, the Corporate Content Awards is announcing its call for entries for its 2020 programme. Celebrating the best in corporate storytelling, narrative and creative communications, the Corporate Content Awards recognises all aspects of communications.

Categories range from ‘Best use of print’ and ‘Best use of digital’ to ‘Most creative use of owned media channels’ and ‘Best content campaign to assist with corporate positioning.’ The programme recognises all aspects of creativity in corporate communications, showcasing those that craft expert communication for all audiences.

Previous winners include MyCSP, the government’s pensions provider, for its consumer marketing-influenced techniques for making pensions exciting, and Jaguar Land Rover, which launched an internally focused mental health portal to encourage its employees to begin a conversation about mental wellbeing in the workplace. The Leeds Playhouse took the gold award in ‘Best use of video’ for its authentic, vibrant film promoting its rebrand and relaunch.

Brittany Golob, publishing editor of Communicate magazine, says, “The winners of the Corporate Content Awards exhibit best practice in the development and implementation of content for corporate audiences. It has been enjoyable, interesting and educating to discover the work that has won over the past two years and I look forward to congratulating next year’s winners.”

The Corporate Content Awards is accepting entries until 4 October, but entries received by 23 August save £100 off their total entry cost. Submit your work now, for examination by the panel of expert judges.

For more information, contact Lauren Ditcher or call +44 (0)20 3950 5356.

Categories include:

Best content campaign to assist with corporate positioning

Best content campaign to assist with reputation management

Best content targeted to the CSR community

This category rewards companies that have successfully used a compelling content narrative to help bring their corporate strategy, mission or vision to life.

This category rewards companies that have developed and delivered engaging content to build trust and improve or maintain their reputation.

This category rewards companies that have successfully targeted a CSR or sustainability audience with a creative content strategy.

Best content targeted to the investor audience

Best content targeted to the internal audience

Best use of video 

This category rewards companies who have successfully used content to educate, inform and communicate with the city and those who influence it.

This category rewards companies who have successfully used content to weave a strong narrative throughout their corporate messaging.

This category rewards companies who have stood out in their use of video; either because of the compelling nature of the content or the strategy that lay behind its use.

Best use of digital

Best use of print

Best use of audio

This category rewards those organisations that have used digital channels to effectively host, promote or create their content.

This category rewards companies who have used print content to engage their audiences.

From podcasts to recordings, concerts to audio branding some organisations are effectively using audio. This category rewards companies that have used audio effectively to enhance their corporate storytelling.

Best use of a visual property

Best use of mobile

Best use of a celebrity/influencer

This category rewards companies that are making their content more engaging through the use of visual tools such as illustration, photography or art.

This category rewards companies that have used mobile-only or mobile-first content campaigns to channel user engagement.

This category rewards companies that have either used celebrity endorsements or influencer marketing strategies to ensure their content is having greater resonance among their audiences.

Best copy style/tone of voice

Best corporate blog

Best content-driven brand created community

This category rewards companies that have used a unique tone of voice to help audiences recognise brand differentials.

This category rewards companies that have used a corporate blog to reach out and engage with their audiences.

This category rewards companies that have been successful in creating strong and loyal communities through a compelling content strategy. This category is specifically concerned with communities created by an organisation, and can include the internal audience, an organisation's social channel, or other communities created by an organisation's owned channels.

Best use of content with an existing external community

 Best user-generated content (employee) Best user-generated content (external stakeholder)

This category rewards companies that have successfully used their content to create a dialogue and engage with an existing external community.

This category rewards companies that have used employee-generated content to drive engagement.

This category rewards companies that have developed successful campaigns and ongoing strategies to encourage and develop external user-generated content.

Best use of content in a live or experiential setting

Most creative use of a native opportunity Most creative use of owned media channels

This category rewards companies that have used content creatively either before, during or after a live event.

This category rewards companies who have successfully seized opportunities to go beyond the historic bought-media format and worked creatively with brands and organisations.

This category rewards companies that have effectively used their own media channels, such as their own publications, events, web sites, social channels and others, to engage their stakeholders.

Best branded content publication

 Best branded content site Best use of data

This category rewards companies that have created a strong publication and used content effectively to engage stakeholders. Publications could be for specific audiences, such as employees, investors or regulators or to position an organisation across all stakeholder groups.

This category rewards companies that have created a strong website and used content effectively to engage stakeholders. Publications could be for specific audiences, such as employees, investors or regulators or to position an organisation across all stakeholder groups.

This category rewards companies that have used data effectively, either to create compelling content or to enable a greater efficiency with their content strategy or campaign.

Best interactive content

Best use of content in a social context

 

This category rewards companies that have increased their content's efficiency by threading interactivity through their channels. Entries in this category will either enable a further embedding of their existing content through interactivity or produce further content through interactivity.

This category rewards companies that have used social media imaginatively within their content campaigns or strategy. Depending on the number and range of entries this will either be a single category or divided into separate social channels; Facebook, Twitter, Instagram, LinkedIn, messaging channels, other and multiple channels.

 

Best one-off content campaign

Best long term use of content

 

This category rewards the outstanding content campaign of 2018.

This category rewards companies that have the most effective attitude to content. Entrants will need to demonstrate an ongoing commitment and understanding of the way content can be used to engage with individual or multiple stakeholder groups.

 

The following categories cannot be entered. The judges will decide the winner.

Best corporate storyteller

 

The Grand Prix  

This category is not entered. This category highlights either individuals or organisations who are deemed by the judges to be the best corporate storytellers.

This is awarded to an organisation for its overall approach to the use of content within its corporate communications. This could be to a single company for its own use of content or to an agency for a consistent approach in advising clients on effective and strategic content communications.  

This category is not entered. Judges will decide the winner of this category based on those submissions that have stood out from other categories.