#COMMUNICATELENS: 28 NOVEMBER
Here’s our pick of the latest in video communications, from nursing careers to voluntourists in the Faroe Islands. For more from #CommunicateLens, follow @Communicatemag
Workwear and personal protective equipment specialist Clad Safety has produced a promotional video serving as an introduction to the company and its services. The independent family-run business, which is based in Knaresborough, North Yorkshire, is celebrating its 30th anniversary this year, designs and manufactures many of its product lines in its purpose-built premises. The video highlights the high-quality bespoke designs and customer support from initial conversation through to delivery of product.
The Faroe Islands
Following the success of Visit Faroe Islands’ Closed for Maintenance campaign earlier this year, the tourist body is to repeat the initiative next year. Designed to keep the islands unspoilt, the campaign will see the destination closed to regular visitors for one week during April 2020, when it will be open to volunteers – or voluntourists – who wish to help with local conservation projects. So far 5,886 people have signed up for the scheme. The Faroe Islands, situated in the North Atlantic, halfway between Iceland and Norway, currently have no over-tourism problems, but the fragile natural environment in a few popular tourist locations has felt the effects of an increase in visitors, hence the call for a helping hand to ensure the islands remain pristine. The population of the Faroe Islands is just 50,000, but they welcome around 110,000 visitors each year, attracted by the dramatic scenery, including rugged cliffs, sea caves, waterfalls and an abundance of birdlife. Visit Faroe Islands hopes the initiative may inspire other countries to follow suit and encourage tourists to help to deal with whatever problems affect the destination in question.
NHS England has worked with animation specialist Studio Giggle to create a film that promotes its Transforming the Perceptions of Nursing programme. The purpose of the programme and the film is to promote nursing as an aspirational career choice that comes with limitless possibilities for both the existing workforce and for new recruits. Studio Giggle added holograms and animations to live action using Hologauze technology by Holotronica. This added an extra dimension to the film and made the animation look interactive.
It was important to both the NHS and Studio Giggle that along with promoting nursing as a career, they addressed some common misconceptions. At a preview screening, nurses in the audience found the video to be “hard-hitting, honest and true” and said it left them “feeling proud to be a nurse”. Studio Giggle’s creative director Steve Garratt said: “Ultimately we wanted the film to cause a bit of a stir. Numerous videos show how brilliant nurses can be, but we wanted to go the extra mile and highlight just how powerful and important the job is.”
St James’s Place
Wealth management firm St James’s Place has created a film celebrating Black History Month, in conjunction with creative agency Spencer McPherson. The short video, filmed at the company’s Lombard Street offices in London, features various BAME financial experts explaining how they came to enter the profession and how in some cases they were initially discouraged to do so by their families. It is aimed at attracting more people of colour to the financial services profession and highlights St James’s Place’s commitment to diversity and inclusion.