FRIDAY 22 NOV 2019 3:32 PM


Banco Santander has launched what it says is an original device that enables blind people to experience football through touch, as part of its commitment to CSR.

Fieeld enables movements of the ball and the players to be followed using the fingertips. The technology was created by the Havas Group and developed in conjunction with Banco Santander.

The device converts the data collected by monitoring the players and reproducing each move and transfers the position of the ball to the hands. The project is now at the point where Santander is looking for a technological partner to broaden development and possibly to market it.

Juan Manuel Cendoya, senior executive vice-president of communications, corporate marketing and research at Banco Santander, said: “Fieeld is a clear example of how technological progress and football can have a positive impact on society and improve the quality of life, this is why we have developed this project. In Santander, we support sport because we are committed to progress of society.”

Fieeld has the support of the International Blind Sports Federation (IBSA), which has members in 120 countries and plays a leading role in the development of sports for people with visual impairment.

To launch Fieeld, Santander has created a video featuring Nicko, a blind Brazilian boy who is a dedicated fan of Palmeiras and whose mother plays the part of commentator for all the games [