TUESDAY 10 DEC 2019 12:00 PM

SHORTLIST FOR 2020 CORPORATE CONTENT AWARDS ANNOUNCED

There has been a revolution in corporate content. Companies have sought to staff internal newsrooms, increase the amount of content they are producing and focus on delivering engaging stories to both internal and external audiences.

 The Corporate Content Awards recognises those who excel in this space, bringing their corporate stories to the fore and exploring creative uses of narrative across all platforms.

The shortlist for the 2020 Corporate Content Awards includes those exhibiting best practice in the use of storytelling across corporate content. Judged by a panel of experts, each entry exhibits creativity, coherent strategy, a successful execution and a delivery on the promise of telling the corporate story.

"It's rewarding to see the commitment companies have made to creating effective content capable of telling their unique stories. With a 48% increase in entries, the Corporate Content Awards is the true benchmark for excellence in corporate storytelling, narrative and content development," Brittany Golob, editor in chief of Communicate magazine, says.

Two of the most hotly contended categories exemplify the growing use of varied channels for developing content. In the ‘Best use of video’ category, six companies have been shortlisted by judges, while in ‘Best use of audio,’ seven have made the cut. The ‘Best content targeted to the internal audience’ category, always a competitive area, sees six shortlisted companies as well.

Judges from British Airways, Ageas, City Am, O2, Barclays, HSBC and more examined each entry and determined the shortlist based on established criteria.

The winners will be announced at a gala dinner on 13 February at the Brewery in London. Book your table now.

The full shortlist is as follows:

Best content campaign to assist with corporate positioning
DigiPlex
Greenlight Commerce and Champion Communications
Iberdrola and Headland
Newcastle University and Wardour
Pernod Ricard and Bladonmore

Best content campaign to assist with reputation management
Diageo and Quite Frankly Productions
GeoSpock and Babel PR
Manx Insurance Association and Lansons
Newcastle University and Wardour

Best content targeted to the CSR community
Direct Line Group
HSBC and MerchantCantos
Stonewater and BECG
Turkcell and Rafineri

Best content targeted to the investor audience
Pose Italiane and Bladonmore
Russell Investments and Living Group

Best content targeted to the internal audience
Cobham
De Beers Group and Nucco Brain
Direct Line Group
Element Materials Technology and 438 Marketing
Octapharma and Luminous
RBS and Synergy Creative

Best use of video
BP and Lonely Leap
Direct Line Group
Guy's and St Thomas' NHS Foundation Trust
HSBC and MerchantCantos
National Crime Agency and Malt Films
Stonewater and BECG

Best use of digital
Centrica and Comprend
Great Ormond Street Hospital and the Walt Disney Company
Spirit Energy Limited and Comprend

Best use of print
Hitachi Rail and AB
Royal Mail and AB
U + I and Gather London

Best use of audio
Burberry and WSM (Want Some Media)
Deloitte
KPMG in the UK and Audere Communications
NFU Mutual and Fresh Air Production
Pladis and Brand Conversation
Shell and Fresh Air Production

Best use of a visual property
Eintracht Frankfurt Fußball AG and Profilwerkstatt GmbH
Harneys and Living Group
HSBC and MerchantCantos
Russell Investments and Living Group

Best use of mobile
Turkcell and Rafineri

Best use of a celebrity or influencer
Frugalpac and Storm Communications
Goodman Masson

Best copy style or tone of voice
Cabinet Office and MyCSP
National Crime Agency and Malt Films
Spirit Energy Ltd and Comprend

Best corporate blog
Evelina London, part of Guy's and St Thomas' NHS Foundation Trust
Geotab and Global Results Communication
The Perfume Shop and The River Group

Best content-driven brand created community
Evelina London, part of Guy's and St Thomas' NHS Foundation Trust

Best use of content with an existing external community
Ageas and BECG
AVAYA and A-Vision
Cabinet Office and MyCSP

Best user-generated content
Direct Line Group
HSBC and MerchantCantos

Best use of content in a live or experiential setting
BT Consumer and DRPG
Cabinet Office and MyCSP
Cobham

Most creative use of owned media channels
DigiPlex
London Luton Airport

Best branded content publication
British Heart Foundation and Wardour
Cobham
Eintracht Frankfurt Fußball AG and Profilwerkstatt GmbH
Guy's and St Thomas' NHS Foundation Trust
Hays and Wardour

Best branded content site
Pernod Ricard and Bladonmore
Harneys and Living Group

Best use of data
Amdocs and Babel PR
AVORD Group and Storm Communications
EY and Living Group
Greenlight Commerce and Champion Communications
MobileIron and Champion Communications

Best use of content in a social context
Birds Eye
Guide Dogs and Zone
Rebel Girls and Nucco Brain

Best one-off content campaign
Greenlight Commerce and Champion Communications
MobileIron and Champion Communications
Newcastle University and Wardour
Toyota (GB) plc and DMS Media Ltd

Best long-term use of content
British Heart Foundation and Wardour
EY and Living Group
Gemalto and Wardour
HSBC and MerchantCantos
London Stock Exchange Group and Wardour

The 'Best corporate storyteller' category and the 2020 'Grand prix' do not have a shortlist and the result will be announced at the awards ceremony on 13 February.

 

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