One of the insights garnered from the past three years of the Corporate Content Awards has been the ways in which the use of content has changed to suit the needs of storytellers. Whereas the first winners list featured those with excellent print or written content, this year, it has been audio that has excelled.

At the 2020 Corporate Content Awards Europe, the ‘Best use of audio’ category was competitive, with judges working to determine who topped the list. They ultimately awarded six trophies and one highly commended nod to nominees. Indeed audio was so prominent in this year’s Corporate Content Awards that the sought-after ‘Best corporate storytelling’ prize has gone to NFU Mutual and Fresh Air Production for the development of a podcast for farmers.

But it hasn’t been entirely a case of out with the old, in the with the new. All formats of narrative and storytelling have been regarded as excellent by the panel of judges. This year’s ‘Grand prix’ is a previous winner in its own right. The British Heart Foundation’s Heart Matters magazine, produced alongside Wardour, took home two gold awards before being named the premier winner of 2020.

“Congratulations to all of the 2020 winners of the Corporate Content Awards. You have set the benchmark for excellence in the use of narrative and storytelling in corporate communications,” says Brittany Golob, editor in chief of Communicate magazine.

The 2020 Corporate Content Awards winners were announced last night at a celebratory dinner in London.

The Corporate Content Awards North America has just launched and is now open for entries for companies, agencies or work that has been carried out in North America. Find out more.

The full list of winners is:

Best content campaign to assist with corporate positioning 
Gold – DigiPlex 
Silver – Iberdrola and Headland 
Bronze – Greenlight Digital and Champion Communications 
Bronze – Pernod Ricard and Bladonmore 
Highly commended – Newcastle University and Wardour 
 
Best content campaign to assist with reputation management 
Gold – Newcastle University and Wardour  
Silver – Manx Insurance Association and Lansons 
Bronze – Diageo and Quite Frankly Productions 
Highly commended – GeoSpock and Babel PR 
 
Best content targeted to the CSR community 
Gold – HSBC and MerchantCantos 
Gold – Turkcell and Rafineri 
Silver – Direct Line Group 
Bronze – Stonewater and BECG 
 
Best content targeted to the investor audience 
Gold – Poste Italiane and Bladonmore 
Silver – Russell Investments and Living Group 
 
Best content targeted to the internal audience 
Gold – Direct Line Group 
Silver – RBS and Synergy Creative 
Silver – Cobham 
Bronze – Octapharma and Luminous 
Highly commended – De Beers Group and Nucco Brain 
Highly commended – Element Materials Technology and 438 Marketing 
 
Best use of video 
Gold – BP and Lonelyleap 
Gold – National Crime Agency and malt. 
Silver – Guy's and St Thomas' NHS Foundation Trust 
Bronze – Stonewater and BECG 
Highly commended – Direct Line Group 
Highly commended – HSBC and MerchantCantos 
 
Best use of digital 
Gold – Spirit Energy Ltd and Comprend  
Bronze – Centrica and Comprend 
Bronze – The Walt Disney Company and Great Ormond Street Hospital Children’s Charity 
 
Best use of print 
Gold – U + I and Gather London 
Silver – Hitachi Rail and AB 
Bronze – Royal Mail and AB 
 
Best use of audio 
Gold – NFU Mutual and Fresh Air Production 
Gold – Shell and Fresh Air Production  
Silver – Deloitte 
Bronze – Burberry and WSM (Want Some Media) 
Bronze – KPMG in the UK and Audere Communications 
Highly commended – Pladis and Brand Conversation 
 
Best use of a visual property 
Gold – Russell Investments and Living Group 
Silver – Harneys and Living Group 
Bronze – Eintracht Frankfurt Fußball AG and Profilwerkstatt GmbH 
Highly commended – HSBC and MerchantCantos 
 
Best use of mobile 
Gold – Turkcell and Rafineri 
 
Best use of a celebrity or influencer 
Gold – Frugalpac and Storm Communications 
Silver – Goodman Masson and Spirited Pictures 
 
Best copy style or tone of voice 
Gold – National Crime Agency and malt. 
Silver – Spirit Energy Ltd and Comprend 
Bronze – Cabinet Office and MyCSP 
 
Best corporate blog 
Gold – The Perfume Shop and the River Group 
Silver – Evelina London, part of Guy's and St Thomas' NHS Foundation Trust 
Highly commended – Geotab  
 
Best content–driven brand created community 
Gold – Evelina London, part of Guy's and St Thomas' NHS Foundation Trust 
 
Best use of content with an existing external community 
Gold – Ageas and BECG 
Silver – Avaya and A-Vision  
Bronze – Cabinet Office and MyCSP 
 
Best user-generated content  
Gold – Direct Line Group 
Silver – HSBC and MerchantCantos 
 
Best use of content in a live or experiential setting 
Gold – Cobham 
Silver – Cabinet Office and MyCSP 
Bronze – BT Consumer and DRPG 
 
Most creative use of owned media channels 
Gold – London Luton Airport 
Silver – DigiPlex 

Best branded content publication 
Gold – British Heart Foundation and Wardour 
Silver – Hays and Wardour 
Bronze – Eintracht Frankfurt Fußball AG and Profilwerkstatt GmbH 
Bronze – Guy's and St Thomas' NHS Foundation Trust 
Highly commended – Cobham 
 
Best branded content site 
Gold – Pernod Ricard and Bladonmore 
Silver – Harneys and Living Group 
 
Best use of data 
Gold – EY and Living Group 
Gold – Avord Group and Storm Communications 
Silver – MobileIron and Champion Communications 
Bronze – Greenlight Digital and Champion Communications 
Highly commended – Amdocs and Babel PR 
 
Best use of content in a social context 
Gold – Birds Eye 
Silver – Guide Dogs and Zone 
Bronze – Rebel Girls and Nucco Brain 
 
Best one-off content campaign 
Gold – Toyota (GB) plc and DMS Media Ltd 
Silver – MobileIron and Champion Communications 
Bronze – Newcastle University and Wardour 
Highly commended – Greenlight Digital and Champion Communications 
 
Best long-term use of content 
Gold – British Heart Foundation and Wardour 
Silver – EY and Living Group 
Silver – London Stock Exchange Group and Wardour 
Bronze – HSBC and MerchantCantos 
Highly commended – Gemalto and Wardour 
 
Best corporate storyteller  
Winner – NFU Mutual and Fresh Air Production  
 
Grand prix 
Winner – British Heart Foundation and Wardour