FRIDAY 26 JUN 2020 6:00 PM

COMMS GOGGLEBOX 26 JUNE

In today's Comms GoggleBox our panel of senior communications professionals discuss the sacking of Rebecca Long-Bailey, the government's inadequate Covid-19 messaging, North American healthcare systems and poetic justice.

    

Teamwork makes the dream work

    

   

   

"A great article on many levels but I especially like the point about the importance of science and health journalists and the importance of science and political correspondents working together which has led to some excellent reporting by Channel 4."

Naomi Jones, Suez

     

   

Starmer puts his foot down

    

   

   

"Strong and decisive leadership from Keir Starmer today with a clear message that anti-semitism will no longer be tolerated by the Labour Party"

Sarah Waddington, Astute.Work and #FuturePRoofcommunity

   

"This stance was definitely necessary and Starmer actions speak volumes. This is the leadership that has been needed for the party."

Jennifer Thomas, Communications director

   

    

    

"Party leaders normally arrive with a lot of bravado and PR bluster, whereas Keir Starmer's strategy has been deliberately understated - gradually turn up the heat on Boris Johnson through increasingly forensic questioning at PMQs. He's understated but increasingly credible as a communicator and perhaps, a future PM. The sacking of Rebecca Long-Bailey demonstrates Starmer's unafraid to take decisive action when the shadow team are not aligned with his position."

Nina Arnott, Dominos Group

  

"I've just been sent Becky's statement, which includes this line 'I wished to acknowledge these concerns and duly issued a clarification of my retweet, with the wording agreed in advance by the Labour Party Leader’s Office, but after posting I was subsequently instructed to take both this agreed clarification and my original retweet down.' I think the Labour Party was wrong to ask her to delete the tweets. Ethically they both should have remained up, even if it needed a third as more clarification. My usual guidance is "Don't delete", although there can be occasions when it is necessary."

Stuart Bruce, Independent management consultant

       

    

    

    

"Misinformation should be taken down. Peake’s claim isn’t corroborated which is the issue."

Sarah Waddington, Astute.Work and #FuturePRoofcommunity

   

"Isn't the misinformation the claim in the article (which is a long one and covers lots more), and not the tweet? I'd agree about taking down misinformation and The Indy has already done that."

Stuart Bruce, Independent management consultant

   

    

    

"Yes but that hadn’t happened at the time and might not have done. I think deletion was the correct course of action - and should have been accompanied by an apology. Seven tweets and no sorry"

Sarah Waddington, Astute.Work and #FuturePRoofcommunity

          

      

Meanwhile, Matt Hancock gets the summertime blues

   

  

    

"The declaration of a major incident in the south coast of England shows just how far the government has lost control of its COVID-19 messaging and its authority. It will no doubt be quick to pin the blame on the public for breaking the rules however, rather than accept any responsibility."

Sarah Waddington, Astute.Work and #FuturePRoofcommunity

      

"We are in a horrible place of shades of grey messaging where it is left for individuals to interpret."

Jennifer Thomas, Communications director

     

       

     

    

A tale of two healthcare systems

     

    

    

"I hadn’t come across this former US Health Insurance communicator before (he now runs a Medicare for all pressure group, so there’s a clear agenda here, but a positive one, I’d argue). This thread by him is a powerful and searing indictment on the US political system, healthcare system, lobbying and communications practices."

Darryl Sparey, Hard Numbers

    

   

And proving, once more, that poetry is a political act

    

    

   

"I hadn’t come across this former US Health Insurance communicator before (he now runs a Medicare for all pressure group, so there’s a clear agenda here, but a positive one, I’d argue). This thread by him is a powerful and searing indictment on the US political system, healthcare system, lobbying and communications practices."

Simon Manchipp, SomeOne

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